电子商务“创新、创意、创业”大赛乐道旅游网站项目策划书小组名称:PlayerTeam0组长：户金荣组员：孙越胡圆庞晓桐刘军令目录摘要................................................................................................................................41.项目背景....................................................................................................................42.项目简介....................................................................................................................53.网站功能....................................................................................................................63.1.旅游门户............................................................................................................63.2.SNS社区.............................................................................................................64.市场分析....................................................................................................................74.1.大学生旅游市场的特征....................................................................................74.2.旅游产品分析....................................................................................................94.2.1.概述.............................................................................................................94.2.2.旅游产品的特点.......................................................................................104.3竞争对手分析...................................................................................................104.3.1.旅行社企业网站.......................................................................................104.3.2.综合性旅游网站.......................................................................................114.3.2.主题性特色网站.......................................................................................124.3.3.地方政府背景类网站...............................................................................124.3.4.现有大学生旅游网站...............................................................................134.4竞争优势分析...................................................................................................135.可行性分析..............................................................................................................155.1开发大学生旅游网站的可行性.......................................................................155.2.开展SNS社区服务的可行性...........................................................................175.2.1.SNS社区与传统BBS相比........................................................................175.2.2.SNS社区与传统即时通信相比................................................................175.2.3.SNS社区与视频语音通信相比................................................................185.1开发SNS+旅游网站的可行性...........................................................................186.市场营销..................................................................................................................1917.网站推广..................................................................................................................207.1.信息搜集期......................................................................................................207.2网站...
