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摘要随着我国经济发展水平的日益提高，人们对装饰材料的选择变得越来越重视。通过本人在黑龙江华彩建材科技有限公司的实习工作，了解其经营状况，发现了其营销工作中存在一些问题，通过本文的撰写，希望为企业的营销工作提供一定的帮助，并为行业内其他企业提供一些借鉴。本文旨在以黑龙江华彩建材科技有限公司为例，了解黑龙江华彩建材科技有限公司的营销策略现状，找出其中存在的问题并提出相应的建议，有效的促进黑龙江华彩建材科技有限公司营销策略的制定及完善，完善企业的营销策略。关键词：黑龙江华彩建材科技有限公司；建材；营销策略AbstractWiththeincreasinglevelofeconomicdevelopmentinChina,peoplepaymoreandmoreattentiontothechoiceofdecorativematerials.ThroughmypracticeworkinHeilongjiangHuacaiBuildingMaterialsTechnologyCo.,Ltd.,Iunderstanditsoperationstatusandfindsomeproblemsinitsmarketingwork.Throughthewritingofthispaper,Ihopetoprovidesomehelpforthemarketingworkofenterprisesandprovidesomereferenceforotherenterprisesintheindustry.TakingHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.asanexample,thispaperaimstounderstandthecurrentsituationofmarketingstrategyofHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.,findouttheexistingproblemsandputforwardcorrespondingsuggestions,effectivelypromotetheformulationandimprovementofmarketingstrategyofHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.,andimprovethemarketingstrategyofenterprises.Keywords：HeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd;BuildingMaterial;MarketingStrategy目录一、绪论..................................................................6（一）目的和意义..................................................................................................................6（二）国内外研究现状..........................................................................................................7（三）研究内容及研究方法..................................................................................................7二、黑龙江华彩建材科技有限公司企业概况....................................7（一）理论基础......................................................................................................................7（二）黑龙江华彩建材科技有限公司概述..........................................................................8（三）经营现状......................................................................................................................8（四）企业营销现状..............................................................................................................81.STP现状............................................................82.产品策略现状.......................................................93.价格策略现状........................................................94.渠道策略现状.......................................................105.促销策略现状.......................................................10三、黑龙江华彩建材科技有限公司营销环境分析...............................11（一）外部环境分析............................................................................................................111.经济环境分析.......................................................112.政治环境分析.......................................................113.社会文化环境变化...................................................114.技术环境分析.......................................................11（二）内部环境分析..............