摘要随着我国经济发展水平的日益提高,人们对装饰材料的选择变得越来越重视。通过本人在黑龙江华彩建材科技有限公司的实习工作,了解其经营状况,发现了其营销工作中存在一些问题,通过本文的撰写,希望为企业的营销工作提供一定的帮助,并为行业内其他企业提供一些借鉴。本文旨在以黑龙江华彩建材科技有限公司为例,了解黑龙江华彩建材科技有限公司的营销策略现状,找出其中存在的问题并提出相应的建议,有效的促进黑龙江华彩建材科技有限公司营销策略的制定及完善,完善企业的营销策略。关键词:黑龙江华彩建材科技有限公司;建材;营销策略AbstractWiththeincreasinglevelofeconomicdevelopmentinChina,peoplepaymoreandmoreattentiontothechoiceofdecorativematerials.ThroughmypracticeworkinHeilongjiangHuacaiBuildingMaterialsTechnologyCo.,Ltd.,Iunderstanditsoperationstatusandfindsomeproblemsinitsmarketingwork.Throughthewritingofthispaper,Ihopetoprovidesomehelpforthemarketingworkofenterprisesandprovidesomereferenceforotherenterprisesintheindustry.TakingHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.asanexample,thispaperaimstounderstandthecurrentsituationofmarketingstrategyofHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.,findouttheexistingproblemsandputforwardcorrespondingsuggestions,effectivelypromotetheformulationandimprovementofmarketingstrategyofHeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd.,andimprovethemarketingstrategyofenterprises.Keywords:HeilongjiangHuacaiBuildingMaterialTechnologyCo.,Ltd;BuildingMaterial;MarketingStrategy目录一、绪论..................................................................6(一)目的和意义..................................................................................................................6(二)国内外研究现状..........................................................................................................7(三)研究内容及研究方法..................................................................................................7二、黑龙江华彩建材科技有限公司企业概况....................................7(一)理论基础......................................................................................................................7(二)黑龙江华彩建材科技有限公司概述..........................................................................8(三)经营现状......................................................................................................................8(四)企业营销现状..............................................................................................................81.STP现状............................................................82.产品策略现状.......................................................93.价格策略现状........................................................94.渠道策略现状.......................................................105.促销策略现状.......................................................10三、黑龙江华彩建材科技有限公司营销环境分析...............................11(一)外部环境分析............................................................................................................111.经济环境分析.......................................................112.政治环境分析.......................................................113.社会文化环境变化...................................................114.技术环境分析.......................................................11(二)内部环境分析..............