目录1执行总结..............................................................................................11.1公司.................................................................................................11.2市场.................................................................................................11.3组织与人力资源.............................................................................21.4投资与财务分析.............................................................................31.5投资回报.........................................................................................51.6风险及规避.....................................................................................51.7退出计划.........................................................................................62项目背景..............................................................................................72.1行业背景.........................................................................................72.2服务概念.........................................................................................72.2.1收购农产品..........................................................................72.2.2销售农产品..........................................................................82.2.3特制农产品..........................................................................82.3综合服务及优点.............................................................................82.4市场前景.........................................................................................93市场机会..............................................................................................93.1目标市场.........................................................................................93.1.1.短期目标市场......................................................................93.1.2.长期目标市场......................................................................93.2市场细分.......................................................................................103.2.1.环境分析............................................................................103.2.2.公司优势............................................................................113.3服务渠道的分析...........................................................................113.4竞争分析.......................................................................................113.5竞争优势.......................................................................................114公司战略............................................................................................124.1公司概述.......................................................................................124.1.1公司使命............................................................................124.1.2公司目标............................................................................124.1.3公司理念............................................................................124.1.4公司精神............................................................................124.2公司形象整体系统.......................................................................124.2.1公司标志............................................................................124.2.2标志的意义..........................
