负面新闻评论对报业经营的影响摘要:负面新闻评论在报纸上出现的频率与日俱盛,但人们对于负面新闻评论还存在着误解,一味以为负面新闻评论便是与正面完全相对的黑暗面。报业经营对负面新闻评论的运用上,也存在许多误区,一味依靠负面新闻评论来扩大发行量。本文拟从四个大的方面对负面新闻评论对报来经营的影响来进行简背单地论述。首先在前言中引出负面新闻评论这一词语,接着阐述了负面新闻评论的真正含义及类型,并从积极与消极两个方面诠释了负面新闻评论,然后讲解了为什么负面新闻评论成为众家报业的新闻主导,还用重墨探析了负面新闻评论对报业经营的正面效果与负面效果,最后针对报业经营中负面新闻评论的现状,从重质重量,提升公信力与实践中对负面新闻评论的控制与引导两个方面阐述了如何正确把握负面新闻评论的尺度,而在实践中对负面新闻评论的控制与引导中,又分别从报社、编辑、记者三个角度进行探索。在结论中对本论文进行了综述,并对将来报业的发展趋势作了初步分析。关键词:负面新闻评论;报业经营;报纸;正面Abstract:Thedayandfrequencythatnegativenewscommentarisesonnewspaperareallandflourishing,butpeoplestillhavemisunderstandingfornegativenewscomment,thinkblindlythatnegativenewscommentiswithdirectlycompleterelativedarksurface.Newspaperalreadybattalionfornegativenewscommentutilize,alsohavealotofmistakedistricts,relyonnegativenewscommentblindlytoenlargecirculation.Itisdiscussedonlythattheinfluencethatthispaperwillmanagefrom4bigaspectsfornegativenewscommentfornewspapercarriesoutlettertheback.Firstinpreface,drawforththenegativenewsthiswordsthatcommenton,havethenelaboratedtypeandthegenuinemeaningofnegativenewscomment,andisfrompositiveandtwonegativeaspectannotationsnegativenewscomment,then,haveexplainedwhynegativenewscommentbecomesmanydomesticnewsdominantthatannouncestrade,stillvisitwithheavyinkXinegativenewscommentfornewspaperalreadynegativeeffectandthepositiveeffectofbattalion,aimatnewspaperfinallyalreadythepresentsituationofnegativenewscommentinbattalion,fromagainqualityweight,promotethecontrolfornegativenewscommentinpublicletterforceandpracticewithguidetwoaspectshaveelaboratedhowtoholdthemeasureofnegativenewscommentcorrectly,andinpractice,itisforthecontrolofnegativenewscommentwithguide,againexplorerespectivelyfromnewspaperoffice,editorand3reporterangles.Inconclusion,summarizeforthispaper,andforfuturenewspapertradedeveloptendencyhavemadepreliminaryanalysis.KeyWords::NegativenewscommentedonNewspaper;Alreadybattalion;Newspaper;Front前言纸媒、电视、网络,随处可见负面新闻,人们也更津津乐道于谈论负面新闻。针对与日俱盛,并派生出了“控负”、“减负”的说法。所谓“控负”是指“控制对本地区、本部门的负面报道”。一些领导评价本单位宣传工作做得好坏的标准就是看能否将本单位的负面报道控制到零,而一旦发生了负面新闻,则使出浑身解数,或收买记者,或动用各种关系去“灭火”。[1]笔者认为,在资讯高度发达的今天,负面新闻评论无处可藏,而且也是必须的。所以,与其徒劳地“控负”,不如把负面新闻评论作为解决问题的契机,争取坏事变好事。何为负面新闻评论?负面新闻评论就是报道不好的、黑暗的?负面新闻评论就只能带来负面效应?随着新兴媒体的冲击,报业的竞争越来越大,读者群也在缩小。但报纸仍是平民化的,仍是大众所信赖的一种媒体方式。笔者力从大量文献中,探析负面新闻评论对报来经营的影响,以期能够让人们真正认识到负面新闻评论,破除人们对负面新闻评论的传统误区,并能够让报业经营意识到负面新闻评论的正、反面效果,以及如何把握负面新闻评论的尺度,才能真正让负面新闻评论正面化。一、负面新闻评论的概述1、负面新闻评论的含义及类型(1)负面新闻评论的含义负面新闻评论作为报业新闻传播的一项...