目录顾客体验对酒店服务品牌的影响............................................................2前言............................................................................................................3一、客户体验价值................................................................................3（一）体验经济时代的到来..............................................................3（二）顾客体验价值..........................................................................4（三）顾客体验的分类......................................................................4（四）酒店顾客体验的现状..............................................................6（五）酒店顾客体验存在的问题......................................................7三、顾客体验对酒店服务品牌的影响..................................................10（一）促销作用................................................................................10（二）增值作用................................................................................10（三）品牌是一种战略性资源........................................................10（四）我国酒店业应进行顾客型服务质量管理............................11总结..........................................................................................................12参考文献..................................................................................................12致谢辞..............................................................................................13顾客体验对酒店服务品牌的影响摘要:伴随全球经济一体化的进程不断加深和人们生活水平和质量的提高，酒店行业的发展也在迅速扩张。但是，由于酒店企业的遍地开花，全球的酒店市场开始呈现饱和状态，市场竞争日趋激烈。而正是因为消费者的选择余地越来越多，其也开始逐渐重视酒店的品牌质量和服务质量。本文，将就顾客体验对酒店服务品牌的影响问题做出论述和研究，通过对当前酒店行业的市场发展现状以及背景的研究，提出当前顾客体验在酒店行业的客观影响，分析酒店服务品牌和顾客体验的本质意义，同时提出提升酒店核心竞争力的重要对策，使我国酒店企业在发展过程中少走弯路。关键词：顾客体验；酒店；服务；品牌；影响；Abstract:WiththecontinueddevelopmentofChina'sreformandopeningup,andtheaccessiontotheWTO,andsoon,ithaspromotedtherapiddevelopmentofChina'seconomy,Chinahasbecomemoreintegratedintotheinternationalcommunity,andChina'sinternationalstatushasalsobeenunprecedentedlyimproved.Atthesametime,exchangesbetweenChinaandtheworldhavebecomemorefrequent,andculturalexchangesandcollisionsbetweenChinaandtheWesthavealsoincreased.Therefore,withthecontinuousdeepeningoftheprocessofglobaleconomicintegrationandtheimprovementofpeople'slivingstandardsandquality,thedevelopmentofthehotelindustryisalsorapidlyexpanding.However,duetothebloomingofhotelcompanies,theglobalhotelmarketisbeginningtobesaturated,andmarketcompetitionisbecomingincreasinglyfierce.Itispreciselybecauseconsumershavemorechoices,andtheyarebeginningtopaymoreattentiontothebrandqualityandservicequalityofthehotel.Inthispaper,wewilldiscussandstudytheimpactofcustomerexperienceonhotelservicebrand.Throughthecurrentmarketdevelopmentstatusandbackgroundofthehotelindustry,wewillpresenttheobjectiveimpactofcurrentcustomerexperienceinthehotelindustry,andanalyzethehotelservicebrandandcustomerexperience.Theessentialmeaningistoproposeanimportantcountermeasuretoenhancethecorecompetitivenessofthehotel,andtomakelessdetoursfor...
