摘要互联网的竞争已经不再局限于技术层面的竞争，更重要的是商业模式的竞争。大部分的互联网企业都是通过融资的手段来获得启动资金，但是并不是说谁的资金量越多越好，每一个企业都应将可持续盈利为最终目标，因此谁拥有好的商业模式谁就会抢先一步发展。如今，微博在社会产生的巨大影响力大家有目共睹，但是发展到现在微博还没有一个比较清晰的商业模式，使得许多投资者对其失去耐心，这种状况对微博的发展很不利，因此对微博的商业模式的研究具有重要的意义。新浪微博是新浪推出的门户类微博服务，其也是国内最早推出该服务的门户类网站。自2009年8月推出以来其凭着成熟的推广策略迅速成为国内最大的社交媒体平台，2011年初，新浪微博初步完成其用户的积累，开始其商业模式的第二个阶段—商业布局，并开始盈利模式的探索。本文通过对新浪商业模式的研究，意在对新浪微博的发展提供建议，为媒体社会化尽一份微薄之力。以新浪微博为研究对象，首先分析了微博的概念、特点、新浪微博的商业模式的体系构成。其次从纵向和横向两个维度对新浪微博的商业模式进行分析，最后指出新浪微博的不足点并提出改善的意见。关键词：微博；商业模式；社会化媒体；对策ABSTRACTThecompetitionoftheInternetisnolongerconfinedtothetechnologycompetition,moreimportantisthebusinessmodelcompetition.MostoftheInternetcompaniesarestartingtogetcapitalbymeansoffinancing,butnottosaythatthemoreamountofmoneywhoisbetter,everyenterpriseshouldbesustainableprofitastheultimategoal,sowhohasagoodbusinessmodelwhowillbethefirststep.Now,thehugeinfluenceofthemicro-blogproduceinsocietyallobvioustopeoplebuttonow,micro-bloghasnotbeenaclearbusinessmodel,makingmanyinvestorslosepatienceonthissituation,thedevelopmentofmicro-blogisveryunfavorable,sotheresearchonthebusinessmodelofmicro-bloghasimportant.Sinamicro-blogismicro-blogserviceportallaunchedbySina,whichisalsothefirsttolaunchtheserviceportalsite.SinceitslaunchinAugust2009theRelyingonmaturepromotionstrategyquicklybecamethelargestsocialmediaplatform,atthebeginningof2011,SinaWeiboinitiallycompletedtheuseraccumulation,starteditsbusinessmodelinthesecondstage,commerciallayout,andbegintomakeaprofitmodeofexploration.Inthispaper,throughtheSinabusinessmodelresearch,intendedtoSinaWeibodevelopmentprovidessuggestionsforsocialmediaasamodestforce.ToSinaWeiboastheresearchobject,thefirstanalysisofthemicroBoconcept,characteristics,Sinamicroblogbusinessmodelconstitutethesystem.Secondly,fromtheverticalandhorizontaltwodimensiononSinaWeibobusinessmodelanalysis,finally,itispointedoutthatsinaWeiboandputsforwardimprovedopinions.Keyword:Micro-blog;businessmodel;socialmedia;countermeasure目录摘要..................................................................................................................................ABSTRACT......................................................................................................................Ⅱ绪论...................................................................................................................................3一、新浪微博发展现状.....................................................................................................5（一）新浪微博发展产生的背景...................................................................................5（二）新浪微博发展的历程..............................................................................................51.新浪微博初创期......................................................................................................62.圈地时期...............................
