笑笑吧板栗果茶饮品有限责任公司——让健康更时尚，让时尚更健康指导老师：团队名称：笑笑吧团队负责人：团队成员：联系方式：目录摘要............................................................................................................................4第一章公司介绍........................................................................................................71.1公司简介...........................................................................................................71.2公司品牌...........................................................................................................71.2.1品牌名称.................................................................................................71.2.2品牌标识.................................................................................................81.2.3品牌形象.................................................................................................8第二章产品及服务....................................................................................................92.1产品介绍...........................................................................................................92.1.1产品种类.................................................................................................92.1.2产品包装...............................................................................................112.1.3原材料特性...........................................................................................112.1.4产品特色...............................................................................................112.1.5产品价值...............................................................................................122.2核心技术.........................................................................................................122.3产品制作.........................................................................................................132.3.1原材料生产工艺...................................................................................132.3.2产品制作流程.......................................................................................132.4质量控制.........................................................................................................132.5增值服务.........................................................................................................14第三章市场分析......................................................................................................173.1饮料市场分析.................................................................................................173.2消费者购买行为分析.....................................................................................173.3竞争对手分析.................................................................................................183.4渠道分析.........................................................................................................183.5市场容量预测.................................................................................................19第四章公司战略......................................................................................................224.1SWOT分析.....................................................................................................224.2...
