电子商务在中小企业中的应用内容提要随着社会经济的发展，我国中小企业数量与日俱增，已达到将近四千万家，占注册企业总数的99%，成为国民经济的重要组成部分，在创造国民财富、推动地区经济发展方面发挥了重要的作用。电子商务作为一种新型的商务模式，它的出现，为中小企业的发展带来了前所未有的机遇与挑战。互联网以其自身所具有的全球性、开放性、高效率、低成本的特点为电子商务提供了一个超越传统贸易模式的契机，但也由于中小企业在基础设施、人才技术、应用主体等方面尚未建立完善的体系，导致在电子商务的应用过程中难免会出现各种阻碍。本文从实际出发，通过搜集中小企业的电子商务应用情况，并对中小企业实行电子商务进行SWOT分析，从中发现存在的不足与问题，有针对性地提出改进中小企业应用电子商务的对策与建议。关键词：电子商务中小企业应用现状SWOT分析ABSTRACTWiththedevelopmentofsocialeconomy,ourcountrysmallandmedium-sizedenterprisequantitygrowsdaybyday,hasreachednearlyfourthousand,accountingfor99%ofthetotalnumberofregisteredenterprises,becominganimportantpartofthenationaleconomy,increatingnationalwealth,promotingregionaleconomicdevelopmentplaysanimportantrole.Electroniccommerceasanewbusinessmode,itsoccurrence,forsmallandmedium-sizedenterprisedevelopmenthasbroughttheunprecedentedopportunityandthechallenge.TheInternethasitsownglobal,openness,highefficiencyandlowcostforthecharacteristicsoftheelectroniccommerceprovidesabeyondthetraditionaltrademodelofopportunity,butalsoduetothesmallandmedium-sizedenterpriseininfrastructure,talenttechnology,applicationsubject,etchasnotbeensetupperfectsystem,resultingintheapplicationofe-commerceintheprocesswillinevitablybevariousobstacles.Inthispaper,theconceptofsmallbusinessesandelectronicbusinessaffairsasthestartingpoint,throughthecollectionofsmallandmedium-sizedenterpriseelectroniccommerceapplicationsituationandapplicationbenefits,andaccordingtofindthedeficiencyandproblems,putsforwardimprovementsmallandmedium-sizedenterpriseapplicationofelectroniccommercecountermeasuresandSuggestions.Keywords:electroniccommercesmallandmedium-sizedenterpriseapplicationstatusSWOTanalysis目录内容提要........................................................................................................................1一、中小企业发展电子商务的现状分析....................................................................1二、中小企业发展电子商务存在的问题与不足........................................................2（一）中小企业对于电子商务的认识不足........................................................2（二）中小企业对电子商务的发展缺乏系统的规划........................................3（三）现有的管理水平无法满足开展电子商务的需要....................................3（四）缺乏专业的技术人员，企业员工素质低................................................3三、中小企业发展电子商务存在问题的成因分析....................................................4四、中小企业发展电子商务的SWOT分析...............................................................5（一）strengths——优势.....................................................................................5（二）weaknesses——劣势................................................................................5（三）opportunities——机遇..............................................................................5（四）threats——威胁.........................................................................................5五、完善中小企业发展电子商务的对...
