“东方湿地之都，仙鹤神鹿世界”—盐城生态文旅推广策划案"Orientalwetlandcity,worldofcraneanddeer"--yanchengeco-tourismpromotionplan摘要作为一个拥有着丰富生态资源的城市，利用好这些丰富且有特色的资源，对于发展盐城市的经济，建设盐城市的形象都有着重要的意义。盐城市生态资源丰富，素有“湿地之都”的别称。盐城作为一个三线城市，必须要利用自己生态资源丰富的优势，突出自己生态旅游的特有的麋鹿和丹顶鹤的特色，努力建设成“东方湿地之都”。鉴于此，本文结合盐城生态旅游现状分析，探究其生态旅游推广中存在的问题，同时借助swot分析，对盐城生态旅游中的优势，劣势，机遇与威胁详细分析，进而提出相应的解决方案，来推动盐城市经济与社会的发展，努力让盐城市的生态旅游走向全世界。关键词生态旅游；湿地之都；生态资源特色；SWOT分析法1AbstractAsacitywithrichecologicalresources,makinggooduseoftheserichanddistinctiveresourcesisofgreatsignificancetothedevelopmentofYancheng'seconomyandtheconstructionofYancheng'simage.YanchengCityisrichinecologicalresourcesandisknownasthe"wetlandcapital".Asathird-tiercity,Yanchengmusttakeadvantageofitsrichecologicalresources,highlightitsuniqueeco-tourismcharacteristicsofelkandred-crownedcrane,andstrivetobecomethe"EasternWetlandCapital".Inviewofthis,thisarticlecombinestheanalysisofthestatusquoofYanchengecotourismtoexploretheproblemsinitsecotourismpromotion.Atthesametime,withswotanalysis,itanalyzestheadvantages,disadvantages,opportunitiesandthreatsofYanchengecotourismindetail,andthenproposescorrespondingsolutionsPromotetheeconomicandsocialdevelopmentofYanchengCity,andstrivetomakeYancheng'seco-tourismspreadtotheworld.KeywordsecologicaltourismwetlandcapitalcharacteristicsofecologicalresourcesthemethodofSWOT2目录Abstract................................................................................................................................3绪论........................................................................................................................................61策划背景及意义..................................................................................................................71.1策划背景.......................................................................................................................81.2生态旅游推广的意义...................................................................................................82盐城市概况........................................................................................................................102.1盐城市主体介绍..........................................................................................................112.2盐城市生态旅游资源介绍..........................................................................................112.2.1盐城湿地..............................................................................................................122.2.2盐城自然保护区..................................................................................................123盐城市生态旅游SWOT分析...........................................................................................153.1优势（S）分析...........................................................................................................153.1.1自然资源优势......................................................................................................153.1.2区位交通优势......................................................
