KeepApp的用户持续使用意愿研究摘要通过合理科学的身体锻炼来增强体质已经成为当前衣食日渐丰富的社会当中，几乎很大一部分人的共识，人们通过锻炼身体来增强体质，改变自己的健康状况，于是在大众一致的市场期待之中，顺应市场的发展变化规律，健身APP就这样横空出世。不过，同质化愈发严重的市场上，想要远超竞争对手，抓住庞大的用户群是关键。本文以KeepApp作为研究对象进行分析，从感知有用性理论、感知易用性理论等方面展开，旨在构建一个理论模型研究并分析影响KeepApp用户是否愿意继续安装并且使用本app的主要原因有哪些。在收集数据的方法选择上，针对本次调研的目的来说，分发问卷的方式是最优解。当数据的收集初步完成之后，将其输入SPSS26.0进行整理拟合，观察拟合结论与初期预测是否一致。最终从拟合后的修正结论可以得出，感知有用性、感知易用性、感知信任、感知社交性、满意度等因素的指数值越高，用户倾向于持续使用的意愿越强烈，感知风险与持续使用意愿则是相反的，感知风险越高，使用意愿会越低。之后，基于这一结论，本文还将为APP的可持续发展和战略规划提供一些可供学习引用的书面方案。关键词：KeepApp满意度持续使用意愿1ResearchonKeepAppusers'willingnesstocontinuetouseAbstractStrengtheningphysicalfitnessthroughreasonableandscientificphysicalexercisehasbecometheconsensusofalmostalargepartofpeopleinasocietywherefoodandclothingisbecomingmoreandmoreabundant.Peopleusephysicalexercisetoenhancetheirphysicalfitnessandchangetheirhealth.Therefore,thepublicisinthesamemarketexpectation.,Inaccordancewiththelawofmarketdevelopmentandchanges,fitnessAPPwasborninthisway.However,inanincreasinglyhomogenizedmarket,ifyouwanttosurpassyourcompetitors,seizingahugeuserbaseisthekey.ThisarticleusesKeepAppastheresearchobjectforanalysis,fromtheperspectiveofperceivedusefulnesstheory,perceivedeaseofusetheory,etc.,tobuildatheoreticalmodeltostudyandanalyzethemainreasonsthataffectKeepAppusers’willingnesstocontinuetoinstallandusetheappare:Which.Regardingthechoiceofdatacollectionmethod,forthepurposeofthissurvey,thewayofdistributingthequestionnaireisthebestsolution.Whenthedatacollectioniscompleted,inputitintoSPSS26.0forsortingandfitting,andobservewhetherthefittingconclusionisconsistentwiththeinitialprediction.Finally,itcanbeconcludedfromtherevisedconclusionsafterfittingthatthehighertheindexvalueoffactorssuchasperceivedusefulness,perceivedeaseofuse,perceivedtrust,perceivedsociality,satisfaction,etc.,thestrongertheuser'swillingnesstocontinuetouse,andtheperceivedriskContrarytothewillingnesstouseitcontinuously,thehighertheperceivedrisk,thelowerthewillingnesstouseit.Afterthat,basedonthisconclusion,thisarticlewillalsoprovidesomewrittensolutionsforAPP'ssustainabledevelopmentandstrategicplanning.Keywords:KeepAppSatisfactionContinuanceIntention2目录1绪论...........................................................11.1研究背景及意义........................................................11.1.1研究背景..........................................................11.1.2研究意义..........................................................21.2国内外研究现状.........................................................31.2.1运动类App国内外研究现状...........................................31.2.2持续使用意愿研究现状..............................................41.2.3国内外研究现状总结................................................51.3研究内容及方法.........................................................71.3.1研究内容..........................................................71.3.2研究方法..........
