负面新闻评论对报业经营的影响分析研究 新闻学专业VIP免费

负面新闻评论对报业经营的影响中文摘要：负面新闻评论是指新闻媒体发布的有关一切违背法律或伦理道德，一切与人类自身和人类社会发展潮流相悖、损害人类利益的事实的新闻评论。它具有冲突性、刺激性、后续性、危险性、反常性等特征。当前，我国负面新闻评论在经历了建国后至1956年的萌芽期、1957年至1976年的停滞期之后，在改革开放的时代背景下得到了迅速的发展。负面新闻评论对报业经营既有积极影响，也有消极影响，负面新闻评论可以直接吸引受众关注，也有利于改善报业企业形象，但同时也对报业社会政治功能的发挥有不利影响。因此，在报业经营中要加强和改善对负面新闻评论的管理，充分发挥负面新闻评论的积极效果，同时也要努力规避负面新闻的负面影响。关键词：负面新闻；报业经营；影响；对策Abstract：Negativenewscommentreferstothenewscommentthatmediapublishaboutalltherelevantlegalorethicalviolation,andallthefactsdamagedtotheinterestsofhumanbeingsandcountertothetrendofdevelopmentofhumansociety.Ithasacharacteristicsofconflict,follow-up,dangerandabnormalsexual.Atpresent,afterthefoundingoftheembryonicperiodat1956,andtheperiodofstagnationfrom1957to1976,China'snegativenewscommentshasbeenrapiddevelopinginthecontextofthetimesofthereformandopeningup.Negativenewscommentshavebothofapositiveandanegativeimpactonnewspaperbusiness,thenegativenewscommentscanattractaudienceattention,butalsoconducivetoimprovingtheimageofthenewspaperenterprise,butplayanegativeimpactonsocialandpoliticalfunctionsofthepress.Therefore,inthepressoperationweshouldstrengthenandimprovethemanagementonnegativenewscomment,andgivefullplaytonegativenewscommentonthepositiveeffects,butalsotoavoidthenegativeimpactofnegativenews.KeyWords：Negativenews;NewspaperOperation;Impact;Countermeasures目录绪论......................................................................................................3一、负面新闻评论理论和实践概述..................................................3（一）负面新闻评论的含义..........................................................................3（二）负面新闻评论的特征..........................................................................4（三）我国负面新闻实践的发展..................................................................5二、负面新闻评论对报业经营的影响..............................................6（一）报业经营市场化是负面新闻发展的基础..........................................6（二）负面新闻对报业经营的积极影响......................................................7（三）负面新闻对报业经营的消极影响......................................................9三、加强负面新闻评论管理的对策................................................10（一）依法开展负面新闻评论....................................................................10（二）提升负面新闻采访写作水平............................................................10（三）注重负面新闻的教育功能................................................................11（四）发挥负面新闻的积极效果................................................................11结论....................................................................................................12参考文献............................................................................................12绪论“”改革开放以前，我国报业习惯于报喜不报忧，以营造一片皆大欢喜的形势，而对负面新闻评论的价值关注不足。但是实践证明，负面新闻不仅应该报道，而且是必要的。负面新闻具有强烈的刺激性、反常性，尽管会有些负面影响，但不可否认负...