题目地方政府支持乡村经济发展路径研究——以官员直播带货为例摘要官员直播商品作为地方政府实现农村经济发展路径的新探索，对于促进农村经济发展和建设服务型政府具有重要的现实意义。以乡村经济发展为研究视角，对官员直播带货的形成机理与现实困境进行剖析。研究发现，官员直播带货形成机制主要包括农村产业发展的现实需求、国家相关制度及政策扶持、互联网和大数据等现代技术的赋能三方面，其现实困境主要表现为新模式下的制度风险、技术水平跟不上行业发展速度、监管难度大并且容易陷入舆论风险。为此，各地方政府要推进制度化保障和法制化保障、规范权力运行机制，提高主体能力、提升硬技术和软技能水平、进一步释放“数字红利”以及培养相关人才、加强政务直播监管、舆情防控，从而不断完善官员直播带货模式，通过官员直播带货的制度价值，进一步深化地方政府经济发展路径研究，推进农村公共服务转型和产业供给侧结构改革，实现农业和农村现代化。关键词：官员直播带货；乡村经济发展；地方政府ABSTRACTOfficiallivebroadcastofcommoditiesasanewexplorationbylocalgovernmentstoachieveruraleconomicdevelopmenthasimportantpracticalsignificanceforpromotingruraleconomicdevelopmentandbuildingaservice-orientedgovernment.Takingthedevelopmentofruraleconomyasaresearchperspective,thispaperanalyzestheformationmechanismandrealisticdilemmasofofficials'live-broadcastingofgoods.Thestudyfoundthattheformationmechanismofofficiallivebroadcastofgoodsmainlyincludesthreeaspects:theactualneedsofruralindustrialdevelopment,relevantnationalsystemsandpolicysupport,andtheempowermentofmoderntechnologiessuchastheInternetandbigdata.Theactualdilemmaismainlyreflectedinthesystemriskunderthenewmodel.,Thetechnicallevelcannotkeepupwiththedevelopmentspeedoftheindustry,thesupervisionisdifficult,anditiseasytofallintopublicopinionrisk.Tothisend,alllocalgovernmentsmustpromoteinstitutionalizedguaranteesandlegalizedguarantees,standardizepoweroperationmechanisms,improvemainbodycapabilities,upgradehardandsoftskills,furtherreleasethe"digitaldividend",cultivaterelevanttalents,strengthengovernmentaffairslivebroadcastsupervision,andpublicopinionPreventionandcontrol,therebycontinuouslyimprovingtheofficiallive-streamingdeliverymodel,andthroughtheinstitutionalvalueofofficiallive-streamingdelivery,furtherdeepenthestudyoflocalgovernmenteconomicdevelopmentpaths,promoteruralpublicservicetransformationandindustrialsupply-sidestructuralreform,andrealizeagriculturalandruralmodernization.Keywords：officiallivebroadcastingwithgoods；Ruraleconomicdevelopment；Thelocalgovernment目录第一章绪论..............................................11.1研究背景.....................................................11.2研究意义.....................................................11.2.1理论意义...............................................11.2.2现实意义...............................................21.3研究目的.....................................................21.4研究方法.....................................................31.4.1文献研究法.............................................31.4.2跨学科分析法...........................................31.5创新与不足...................................................31.5.1创新...................................................31.5.2不足...................................................4第二章文献综述及相关概念界定............................52.1国外文献综述.................................................52.2国内文献综述.................................................52.2.1研...
