中文题目：电商平台自建物流研究——以京东商城为例英文题目：Researchone-commerceselfbuiltLogistics--TakingJingdongasanexample目录摘要...................................................................................................................................4ABSTRACT...................................................................................................................5一、研究背景及其意义....................................................................................................6（一）研究背景.................................................................................................................6（二）研究意义.................................................................................................................6（三）研究思路和主要内容.............................................................................................7二、自建物流概况............................................................................................................8（一）自建物流的概念.....................................................................................................8（二）自建物流的特点.....................................................................................................8三、京东自建物流研究.................................................................................................10（一）企业概况...............................................................................................................10（二）京东自建物流现状...............................................................................................11（三）京东自建物流的优势所在...................................................................................11四、京东自建物流存在的问题及原因分析..................................................................14（一）物流人才缺失.......................................................................................................14（二）管理成本变大，资金回收缓慢...........................................................................14（三）服务质量有待提高...............................................................................................14（四）管理水平落后.......................................................................................................15（五）对核心业务的忽视...............................................................................................15五、京东自建物流改进建议..........................................................................................16（一）培养专业人才，改善管理水平...........................................................................16（二）控制资金流，保持良好资金持有.......................................................................16（三）提升服务水平，提高服务质量...........................................................................16（四）鼓励创新改革.......................................................................................................16（五）重视核心业务，协调发展...................................................................................17六、结论..........................................................................................................................18参考文献........................................................................................
