I题目:高质量发展下的农产品市场细分以茶叶市场为例摘要农业作为国民经济的基础,正在向高质量发展。认识农业高质量发展的内涵和实质,不仅有利于促进乡村振兴发展,还可以推定社会主义现代化的建设。所谓市场细分,实际上是指将顾客进行划分,形成不同客户群,不同的客户群会构成不同的子市场,如果通过对农产品市场进行细分,发现空白点,满足特殊消费者的消费需求,就能发现新的市场。目前由于农产品的高质量发展,茶产品在各方面的发展也得到了迅速提高,茶叶市场不如之前单一,茶产品市场细分不够全面,存在缺失现象,因此发现茶产品市场细分出现的问题并提出相应解决策略给茶叶产品带来的积极作用是具有重大意义的。本文专门研究高质量发展下茶叶市场的问题,希翼本文研究成果对实践有所指导,丰富营销学理论。关键词:农产品;市场细分;茶叶;营销策略IIABSTRACTAsthefoundationofthenationaleconomy,agricultureisdevelopingtowardshighquality.Understandingtheconnotationandessenceofhigh-qualityagriculturaldevelopmentisofgreatpracticalsignificanceforpromotingruralrevitalizationandbuildingamodernsocialistcountryinanall-roundway.Marketsegmentationistodividethecustomersinthemarketintoseveralcustomergroups,andeachcustomergroupconstitutesasub-market.Iftheagriculturalproductmarketissegmenting,theblankspotsarefound,andtheconsumptionneedsofspecialconsumersaremet,thenewmarketcanbefound.Nowwiththedevelopmentofhighqualityagriculturalproducts,teaproductsinallaspectsofthedevelopmenthasbeenrapidlyincrease,theteamarketisbetterthansingle,beforeteaproductsmarketsegmentationisnotcomprehensive,thereislack,sofindteaproductsmarketsegmentationproblemsandIIIputforwardthecorrespondingsolutionstrategytobringthepositiveroleofteaproductsisofgreatsignificance.Thispapermainlystudiestheproblemsofteamarketunderthedevelopmentofhighquality.Itishopedthattheresearchresultsofthispapercanprovideguidanceforpracticeandenrichthemarketingtheory.Keywords:Agriculturalproducts,Marketsegmentation,Marketingstrategy目录摘要..................................................IABSTRACT.................................................II1.引言....................................................12.高质量发展与中国茶叶市场................................22.1高质量发展的重要性..........................................32.1.1高质量发展是提高品牌竞争力的要求......................32.1.2高质量发展能带动整体经济发展..........................32.1.3高质量发展能满足各个市场的不同需求....................32.2高质量发展下细分农产品市场的必要性..........................42.2.1高质量发展下农产品市场细分是市场的需求................42.2.2市场细分是农产品高质量发展掌握目标市场特点的前提......42.2.3对高质量发展下的农产品进行市场细分有利于发现市场机会..42.3中国茶叶市场现状............................................42.3.1绿茶是主要的茶叶种类..................................52.3.2品牌意识在加强........................................52.3.3茶叶消费量逐年递增....................................63.高质量发展下茶叶市场细分存在的问题......................73.1缺乏对高质量发展下的市场需求分析............................73.2目标市场不明确..............................................73.3市场定位没有针对性和差异性..................................84.高质量发展下茶叶市场细分对策............................94.1分析市场需求................................................94.2选择具有代表性的标准对市场进行细分..........................94.2.1按地理环境细分.........................................94.2.2按人口与社会经济状...