第八届“挑战杯”中国大学生创业计划竞赛重庆赛区竞赛作品登记表目录第一章执行总结....................................................31.1公司........................................................31.2市场........................................................31.3营销........................................................41.4投资分析....................................................4第二章项目简介....................................................52.1项目背景....................................................52.2公司概况....................................................72.3业务方向....................................................82.4项目优势...................................................11第三章市场分析与预测.............................................143.1LED照明市场状况、变化趋势及潜力..........................143.2市场竞争...................................................233.3市场定位...................................................273.4LED照明市场市场细分极其特点...............................283.5目标顾客和目标市场.........................................31第四章营销策略....................................................334.1营销目标...................................................334.2营销方式...................................................334.3产品策略...................................................354.4渠道策略...................................................354.5价格策略...................................................364.6促销策略...................................................384.7品牌经营...................................................41第五章公司战略与管理.............................................425.1公司战略...................................................425.2企业文化...................................................435.3组织结构...................................................445.4人员管理...................................................44第六章投资分析...................................................486.1股本结构与规模.............................................486.2资金来源与运用.............................................486.3投资净现值.................................................496.4投资回收期.................................................506.5内含报酬率.................................................506.6项目敏感性分析.............................................506.7财务指标分析...............................................516.8投资回报...................................................516.9风险资本的退出.............................................51第七章财务分析...................................................547.1会计相关计算依据...........................................547.2财务预算...................................................547.3损益预算表.................................................567.4资产负债预算表.............................................577.5现金流量预算表.............................................58第八章机遇与风险.................................................598.1机遇........................................................598.2风险及对策..................................................60附录...............................................................63附录一：团队成员介绍...........................................63附录二：授权书.........................
