1后疫情时期吉林省康养旅游的发展策略ThedevelopmentstrategyofhealthtourisminJilinProvinceinthepost-epidemicperiod摘要2019年12月，武汉突然爆发了新冠疫情，并逐渐蔓延至全国。新型冠状病毒肺炎疫情的爆发影响了对社会发展和人们的生产生活，甚至对很多行业都造成了系统性的影响，旅游产业无疑是重灾区，面临着整体关门的危机局面。然而最艰难的时候已经过去，现在迎来了后疫情时期，旅游产业也在慢慢复苏中。由于人们经济水平的不断提高，对于更加健康养生的生活方式逐渐受到人们的重视。康养旅游模式受到人们的追捧，发展康养旅游有利于大大提高对居民的幸福感。作为一种集旅游和养生为一体的新业态，康养旅游具有蓬勃的发展趋势和广阔的前景。吉林省地处我国东北，全省地理风貌丰富，民族风情淳朴。本文以吉林省为例对照大量数据和资料分析吉林省康养旅游现状以及与存在的问题，结合相关的旅游和康养之间的内在关系，对吉林省的康养旅游进行准确的定义，明晰吉林省康养旅游在今后的发展方向和策略。关键词：康养旅游；后疫情时期；旅游业2AbstractInDecember2019,theCOVID-19outbreaksuddenlybrokeoutinWuhanandgraduallyspreadtothewholecountry.Theoutbreakofnovelcoronavirusepidemichasaffectedthesocialdevelopmentandpeople'sproductionandlife,andevencausedasystematicimpactonmanyindustries.Thetourismindustryisundoubtedlythehardesthitarea,facingthecrisissituationofoverallclosure.However,themostdifficulttimehaspassed,andnowthepost-epidemicperiodiscoming,andthetourismindustryisslowlyrecovering.Withthecontinuousimprovementofpeople'seconomiclevel,peoplepaymoreattentiontoahealthierlifestyle.Well-beingtourismmodeissoughtafterbypeople,anddevelopingwell-beingtourismwillgreatlyimprovethehappinessofresidents.Asanewformatintegratingtourismandhealthcare,healthcaretourismhasavigorousdevelopmenttrendandbroadprospects.JilinProvinceislocatedinthenortheastofChina,withrichgeographicalfeaturesandsimpleethniccustoms.TakingJilinProvinceasanexample,thispaperanalyzesthepresentsituationandexistingproblemsofhealthytourisminJilinProvincebycomparingalargenumberofdataandinformation,andcombinestheinternalrelationshipbetweenrelatedtourismandhealthytourismtoaccuratelydefinehealthytourisminJilinProvinceandclarifythedevelopmentdirectionandstrategyofhealthytourisminJilinProvinceinthefuture.Keywords:healthtourism;post-epidemicperiod;tourismindustry3目录引言.............................................................................6一、康养旅游概述.................................................................6(一)康养旅游的概念界定.........................................................6(二)康养旅游的内涵.............................................................7(三）康养旅游的作用............................................................7二、后疫情时期吉林省发展康养旅游的SWOT分析......................................8（一）后疫情时期的界定........................................................8（二）吉林省发展康养旅游的优势分析............................................8（三）吉林省发展康养旅游的劣势分析............................................9（四）吉林省发展康养旅游的机遇分析...........................................10（五）吉林省发展康养旅游的威胁分析...........................................10三、后疫情时期吉林省康养旅游发展现存问题........................................10（一）基础设施供应不足.......................................................11（二）政策法规相对滞后.......................................................11（三）康养项目宣传不到位................
