摘要互联网革命的发生，让社会经济迈入全新时代，信息技术又让互联网彻底成了基础性设施之一，与人们日常生活紧密相融，“互联网+”思潮也迅速风靡了整个社会。这给所有行业都带来了全新发展场景和机遇，一时间新兴行业不断涌现，大量资本蜂拥而入，意图在互联网风口中分到一杯羹，但财务分析却没有跟上互联网行业发展进度，现阶段国内多数互联网公司依旧沿用并不完全适配的传统财务分析模式，其模式由于固有局限性难以实现精确化和适用化分析并得到结论，无法从全面而完整的揭示企业财务风险，此种情况亟待改变。本文以哈佛分析框架为财务分析工具，以哔哩哔哩有限公司为研究实例，对传统财务分析模式的局限和弊端能够起到有效抑制和克服效用。本文首先重新走过财务分析相关理论的发展历程及当前研究动态，其次又对哔哩哔哩有限公司现阶段财务情况展开调研，并对其中存在问题有所分析，由此论证哈佛财务分析框架应用于此的有用性和必要性。再次从公司内部出发，并站在行业环境视角对哔哩哔哩有限公司战略规划进行全盘剖视，并从三个维度对该公司财务展开重点环节分析，涉及到资产负债表、现金流量表及利润表等，并对该公司现阶段财务总体状况展开评价，并立足于其所在行业的特定来对其发展前景进行展望。最后依据前述分析结论对该公司当前财务管理和结构方面存在的不足及由此可能到导致的风险有所提醒，对该公司未来发展有所建议，并期望能够对网络视频行业其他同类型企业有所启示。关键词：网络视频公司；哈佛分析框架；财务分析ABSTRACTTheoccurrenceoftheInternetrevolutionhasusheredthesocialeconomyintoanewera.InformationtechnologyhasmadetheInternetthoroughlyoneofthebasicfacilitiesandcloselyintegratedwithPeople'sDailylife.Thetrendof"Internet+"hasalsoquicklysweptthewholesociety.Itbroughtallsectorsscenariosandnewdevelopmentopportunities,emergingindustryconstantlyemerging,largecapitalinandpouringintentioninInternettuyereassignedtoapieceofthecatchupwiththeInternetindustrydevelopmentprogressbutnotfinancialanalysis,mostInternetcompaniesinChinaatpresentstageisstillinuseoftraditionalfinancialanalysisisnotfullyfit,Duetoitsinherentlimitations,itsmodelisdifficulttoachieveaccurateandapplicableanalysisanddrawconclusions,anditcannotrevealthefinancialrisksofenterprisescomprehensivelyandcompletely.Thissituationneedstobechangedurgently.ThispapertakesHarvardanalysisframeworkasafinancialanalysistoolandBilibiliCo.,Ltd.asaresearchexample,whichcaneffectivelyrestrainandovercomethelimitationsanddisadvantagesofthetraditionalfinancialanalysismodel.Inthispaper,firstly,thedevelopmentcourseandcurrentresearchtrendsofrelevanttheoriesoffinancialanalysisarereviewed.Secondly,thecurrentfinancialsituationofBilibiliCo.,Ltd.isinvestigatedandtheexistingproblemsareanalyzed,soastodemonstratetheusefulnessandnecessityofapplyingthefinancialanalysisframeworkofHarvardinthisfield.Fromtheperspectiveofindustryenvironment,thestrategicplanningofBilibiliCo.,Ltd.isreviewedcomprehensively,andthekeylinksofthecompany'sfinanceareanalyzedfromthreedimensions,includingbalancesheet,cashflowstatementandprofitstatement,etc.,andtheoverallfinancialsituationofthecompanyisevaluated.Andbasedonthespecificindustrytolookforwardtoitsdevelopmentprospects.Finally,basedontheaboveanalysisconclusions,thedeficienciesinthecurrentfinancialmanagementandstructureofthecompanyandtherisksthatmayresultfromthemarereminded,andsuggestionsaremadeforthefuturedevelopmentofthecompany,anditisexpectedtogivesomeinspirationtoothersimilarenterprisesinthenetworkvideoindustry.KeyWords:NetworkVideoCompany;HarvardAnalysisFramework;FinancialAnalysis目录1.绪论............................
