浅谈“互联网+健身”模式下杭州健身俱乐部的发展路径选择OntheChoiceofDevelopmentPathofHangzhouHealthClubunder"Internet+Fitness"Mode摘要随着我国公民的健身意识不断的加强，对健身领域的研究显得尤为必要，尤其是将互联网技术结合起来。本文采用文献资料法、逻辑分析法对“互联网+健身”模式进行界定，介绍了“互联网+健身”模式出现对杭州健身俱乐部的影响，分析了目前阻碍杭州健身俱乐部发展的因素及处理办法，提出了“互联网+”条件下杭州健身俱乐部发展路径的选择，其发展路径包括提升俱乐部的质量，提高营销技巧以及降低运营成本等。对杭州健身俱乐部的发展提供理论参考。关键词：互联网+；模式；体育健身俱乐部；路径；杭州AbstractAlongwithourcountrycitizen'sfitnessconsciousnessconstantlystrengthen,foritisnecessarytoresearchinthefieldoffitness,especiallytheInternettechnology.Inthispaper,thefirstpartintroducestheresearchbackgroundandsignificance,researchstatusathomeandabroadandthetechnicalrouteandresearchmethods,researchmethodmainlyUSEStheliteraturemateriallaw,comparativeanalysismethod,investigationmethod,logicalanalysis.Thesecondpartmainlyintroducesrelatedconceptoverviewoftheresearchobject,thispaperexpoundstheseveralthedeepmeaningofthenouns.Thethirdpartintroducesthe"Internet+fitness"patternofhangzhoufitnessclub.Thefourthpartexpoundsthe"Internet+fitness"modefactorshinderingthedevelopmentofthefitnessclubinhangzhouandtreatmentmethod.Thefifthpartputsforwardthe"Internet+"undertheconditionofhangzhoufitnessclubdevelopmentpathchoice.Finallythethesisresearchconclusion,forthedevelopmentof"Internet+fitness"playsanimportantrole.Keywords:TheInternet；club；path;hangzhou目录1引言....................................................41.1选题背景与意义.....................................41.2国内外研究现状及发展趋势...........................41.3研究方法...........................................42相关概念阐述............................................52.1健身俱乐部.........................................52.2“互联网+”的概念...................................52.3“互联网+健身”模式的内涵与应用.....................53“互联网+健身”模式出现对杭州健身俱乐部的影响............63.1传统的杭州俱乐部的发展模式.........................63.2“互联网+”在杭州健身俱乐部的普及程度...............73.3“互联网+”对杭州健身俱乐部的影响...................73.4“互联网+”在杭州健身俱乐部发展的优势...............74.“互联网+健身”模式下阻碍杭州健身俱乐部发展的因素及处理办法........................................................84.1健身群体方面.......................................84.2技术创新方面.......................................84.3个性化服务方面.....................................94.4资金准备方面.......................................94.5健身器材方面.......................................95“互联网+”条件下杭州健身俱乐部发展路径的选择............95.1提升健身俱乐部的质量..............................105.2提高营销技巧......................................105.3降低运营成本......................................106结论与建议.............................................116.1结论..............................................116.2建议..............................................11参考文献.................................................13致谢.....................................................151引言1.1研究背景与意义自我国2012年国家提出“每天锻炼一小时，健康工作一辈子”的健身响应口号之后，全国掀起了一阵健身热潮，而健身形式也是出现着不同种类的...
