京东公司企业价值评估方法探究摘要近年来，随着互联网创业热潮的兴起，互联网企业的上市、并购、分拆、融资等经济活动不断涌现。作为股权定价和交易的核心环节，互联网企业具有一定的特殊性，传统的企业价值评估理论和方法在应用上受到了很多限制，不能真实客观地反映企业价值。本文以互联网企业北京京东有限公司为研究对象，对企业价值及企业价值相关理论做了相应的阐述，通过市销率法以及现金流量法对京东公司进行价值评估，继而得出京东公司的企业价值，最终针对评估方法应用中存在的问题及原因进行分析研究，并为完善企业价值评估方法提供相应的建议。本文期望可以通过应用市销率法和现金流量法对京东公司进行价值评估并得出更加科学准确的结果，同时期望能够为其他类似企业提供参考和借鉴。［关键词］价值评估；京东公司；评估方法ResearchontheEnterpriseValueEvaluationMethodofJD.COMCompanyABSTRACTInrecentyears,withtheupsurgeofInternetentrepreneurship,economicactivitiessuchaslisting,mergersandacquisitions,spin-offs,andfinancingofInternetenterpriseshaveemergedconstantly.Asthecorelinkofequitypricingandtrading,Internetenterpriseshavecertainparticularity,andthetraditionaltheoriesandmethodsofenterprisevalueevaluationarelimitedinapplication,whichcannottrulyandobjectivelyreflectenterprisevalue.Inthispaper,BeijingJD.COMCo.,Ltd.,anInternetcompany,istakenastheresearchobject,andtherelevanttheoriesofenterprisevalueareexpoundedaccordingly.ThevalueofJD.COMCompanyisevaluatedbythesalesratemethodandcashflowmethod,andthentheenterprisevalueofJD.COMCompanyisobtained.Finally,theproblemsandreasonsexistingintheapplicationoftheevaluationmethodareanalyzedandstudied,andcorrespondingsuggestionsareprovidedforperfectingtheenterprisevalueevaluationmethod.ThispaperexpectstoevaluatethevalueofJD.COMCompanybyapplyingthesalesratemethodandcashflowmethodandgetmorescientificandaccurateresults,atthesametime,italsoexpectstoprovidereferenceforothersimilarenterprises.[Keywords:]Valueevaluation;JD.COMCorp;evaluationmethods目录一、企业价值评估相关理论......................................................................................................1（一）企业价值相关理论.....................................................................................................11.企业价值的内涵......................................................................................................12.企业价值的类型......................................................................................................13.企业价值的影响因素..............................................................................................2（二）企业价值评估相关理论........................................................................21.企业价值评估的内涵..............................................................................................22.企业价值评估的特点..............................................................................................33.企业价值评估的作用..............................................................................................3二、京东公司价值评估方法案例分析.......................................................................................4（一）公司概述...................................................................................................................4（二）评估方法的应用.......................................................................................................4（三）评估结果......................................
