论在校大学生旅游行为特征——以内蒙古师范大学为例OntheCharacteristicsofTravelingBehaviorofCollegeStudents--TakingInnerMongoliaNormalUniversityasanExample论在校大学生旅游行为特征——以内蒙古师范大学为例［摘要］随着旅游业和旅游产品的发展和开发，对旅游市场进行细分时，需要加入大学生这一重要群体，保证旅游市场的细分能够满足消费者多样化的需求大学生群体还没经过过多开拓，其具有较大的挖掘空间。本文在对旅游消费者行为相关理论参考了解之后，把研究对象确定为内蒙古师范大学。在收集了解大学生基本信息时，以问卷调查法为主，以问卷调查的结果为主要的研究基础，针对在校大学生进行旅游的相关行为特征进行明确，明确大学生群体进行旅游过程中的态度动机等各方面的因素，通过深入的了解和研究，明确了对在校大学生进行旅游行为的相关影响因素，总结并归纳了在校大学生旅游基本表征。在此之上，对旅游市场体制建设提出中肯建议。［关键词］大学生旅游行为特征对策OntheCharacteristicsofTravelingBehaviorofCollegeStudents--TakingInnerMongoliaNormalUniversityasanExampleABSTRACT:Withthedevelopmentanddevelopmentoftourismandtourismproducts,collegestudents,animportantgroup,shouldbeincludedinthesegmentationofthetourismmarkettoensurethatthesegmentationofthetourismmarketcanmeetthediversifiedneedsofconsumers.Collegestudentshaveagreatdevelopmentspaceandprospects.Inthispaper,sometheoriesoftourismconsumerbehaviorareabsorbedandusedforreference.TakingInnerMongoliaNormalUniversityasanexample,relevantunderstandingandinformationofcollegestudentsarecollectedbymeansofquestionnairesurvey.Basedontheresultsofquestionnairesurvey,relevantbehavioralcharacteristicsofcollegestudentstravelingareclarified.Clearattitudeintheprocessofcollegestudentsintourismmotivationandsoonvariousaspectsoffactors,throughunderstandingandresearch,hasbeenclearaboutthetourismbehaviorofcollegeIstudentsrelatedinfluencingfactors,summarizesandinducesthebasicfeaturesofcollegestudentsintourism,andonthisbasis,putforwardtherelevantsystemfortourismmarket,toimprovethecountermeasures.KeyWords:CollegeStudents,TravelBehavior,Features,MeasuresII目录第1章引言.................................................11.1研究背景...............................................................................................................................11.2研究目的和意义................................................................................................................11.2.1研究目的................................................................................................................11.2.2研究意义................................................................................................................11.3研究内容和方法...................................................................................................................21.3.1研究内容................................................................................................................21.3.2本文采取的主要研究方法........................................................................................2第2章大学生旅游行为影响因素分析........................32.1大学生旅游行为内部影响因素............................................................................................32.1.1旅游动机................................................................................................................32.1.2旅游需要....................................................................................................
