轻资产运营模式下沃尔玛绩效分析研究 人力资源管理专业VIP免费

学院经济管理学院论文题目轻资产运营模式下沃尔玛公司财务绩效分析摘要目前，资本全球化、产业生态和世界经济快速发展，同时，互联网在新经济时代加快了科技的扩散速度，企业管理模式也不断完善创新发展，零售业的发展不再满足于传统的经营模式，而是开始寻找新的战略路径，轻资产模式是价值驱动下的产物，用有限的资产使企业获得更高的价值。轻资产不仅是一种选择，也是一种必然，中国经济正逐渐从资本密集型转向以品牌影响力、人力资源、研发等优势资产为基础的轻资产经营模式。本文首先梳理了国内外有关轻资产经营模式和财务绩效评估的相关研究文献。明确了本文的研究内容和思路，解释了轻资产运营模式和财务绩效评估的概念，结合沃尔玛采用轻资产经营模式的动机，详细分析了沃尔玛在轻资产经营模式下所采取的策略。通过分析沃尔玛的财务指标、偿还能力等，分析了轻资产经营模式对其财务绩效的影响，最后，根据评价结果找出沃尔玛存在的问题，并针对其存在的风险问题，提出相应的建议。关键词：轻资产运营；财务绩效；沃尔玛AbstractAtpresent,thecapital,industrialecologyandtherapiddevelopmentofworldeconomyglobalization,atthesametime,theInternetintheeraofneweconomyacceleratedtherateofdiffusionofscienceandtechnology,enterprisemanagementmodeandimprovetheinnovationanddevelopment,thedevelopmentoftheretailindustryisnolongermeetthetraditionalbusinessmodel,buttostartlookingfornewstrategicpath,assetlightpatternisaproductofvaluedriven,Withlimitedassetstomaketheenterpriseobtainhighervalue.Assetlightisnotonlyachoice,butalsoanecessity.China'seconomyisgraduallyshiftingfromcapitalintensivetoanasset-lightbusinessmodelbasedonsuperiorassetssuchasbrandinfluence,humanresourcesandresearchanddevelopment.Firstly,thispaperreviewstheliteratureonasset-lightbusinessmodelandfinancialperformanceevaluationathomeandabroad.Thispaperclarifiestheresearchcontentandideas,explainstheconceptofasset-lightoperationmodelandfinancialperformanceevaluation,andanalyzesthestrategiesWal-Marttakesundertheasset-lightoperationmodelindetailincombinationwiththemotivationofWal-Marttoadopttheasset-lightoperationmodel.ThroughtheanalysisofWal-Mart'sfinancialindicators,solvency,etc.,thispaperanalyzestheimpactofasset-lightbusinessmodelonitsfinancialperformance.Finally,accordingtotheevaluationresults,itfindsouttheexistingproblemsofWal-Mart,andputsforwardcorrespondingsuggestionsforitsexistingrisks.Keywords:Asset-lightoperations;financialperformance;Wal-Mart目录1引言...........................................................................................11.1选题依据............................................................................11．2国内外研究现状.................................................................12相关理论概述...............................................................................82.1轻资产运营模式相关概念......................................................82.2轻资产运营模式相关理论......................................................82.3财务绩效评价方法...............................................................93沃尔玛轻资产运营模式情况概述....................................................103.1沃尔玛公司基本状况介绍....................................................103.2沃尔玛轻资产运营模式下的实施策略....................................104沃尔玛轻资产运营财务分析..........................................................124.1轻资产运营财务特征分析....................................................124.2偿债能力分析................................................