I论文题目：上海众森有限公司员工培训研究摘要现代企业的竞争是“人才”的竞争，随着知识和技术的更新速度加快，企业需要不断创新和引进新技术和新理念，这就要不断地对员工进行培训。通过培训可以增强员工对企业决策的理解和执行能力，使员工掌握企业的管理理念和先进的管理方法，不断搞自身素质，不断提高企业的市场竞争力。本文以上海众森物业公司员工培训问题为研究对象，结合员工培训的相关理论，运用了文案调查法，实践调查法，分析了上海众森物业的员工培训现状，其存在的问题主要有品竞争力低下，品牌建设不足，品牌定位不够明确，品牌形象不明显，品牌维护重视不足。针对这些问题提出了优化品牌传播战略稳步外地市场，重视品牌形象塑造强化品牌特性，确定自身品牌定位确定合适方式，品牌形象差异化建设，加强品牌维护等对策，希望这些对策能解决上海众森物业员工培训方面的问题，最后期望本文对我国零售企业的员工培训有一定的借鉴意义。【关键词】物业公司员工培训健全机制激励措施IIAbstractPropertymanagementindustry,intheviewofmanypeope,propertymanagementisaow-tech,abor-intensiveindustry,inordertomeettheneeofthedeveopmentofthemarketeconomy,inordertoimprovetheimageandserviceeveofthepropertymanagementindustry,Fromthepurposeandsignificanceoftraining,trainingcontent,trainingmethoandimpementationofamorein-depthanaysisandeaboration.Theissueofempoyeetrainingisnotreayawareofitsimportance.ThispapertakestheempoyeetrainingprobmofShanghaiZhongsenpropertyCompanyastheresearchobject.Throughasimpeanaysisoftheachievementsandprobemsencounteredintheinvestigationprocess,thispapertriestoimprovetheseriousnessoftheempoyeetrainingprobemintheenterprise.Andfinayreayhopetoheptheenterprise.Thefirstpartisthemeaningandsignificanceofempoyeetraining.ThesecondpartisthecurrentsituationofstafftraininginShanghaiZhongsenpropertyCompany,andbriefyintroducestheprobemsexistinginthetrainingofShanghaiZhongsenpropertystaff.Thethirdpartmainyanayzesthecausesoftheprobems,incudingthreeaspectsofthereasons.Thefourthpartistosovetheprobemsintheenterprise,oneistoperfecttheinternasystemofShanghaiZhongsenproperty,topromotetheeffectiveconductoftraining,theotheristoimprovethewefareofempoyees,tosovetheworriesofempoyees,andtostrictyimpementthe"survivaofthefittest".Narrowthegapbetweenempoyees.【Keywor】IncentivesforStaffTraininginPropertyCompanieIII目录第一章绪论...............................................................11.1研究背景...........................................................11.2研究意义及目的.....................................................11.3研究方法...........................................................21.4研究思路...........................................................2第二章员工培训相关理论...................................................42.1人力资源管理相关理论概述...........................................42.2员工培训的定义.....................................................42.3员工培训的方法.....................................................52.4员工培训流程.......................................................6第三章上海众森公司员工培训现状分析.......................................73.1众森物业简介.......................................................73.2众森物业公司员工培训现状分析.......................................7第四章上海众森公司员工培训存在的问题....................................114.1培训制度不完善...................................................114.2培训机构设置不合理................................................114.3培训课程体...
