社区团购发展现状及对策研究 市场营销专业VIP专享VIP免费

I摘要如今我国互联网行业发展迅猛，互联网行业如日方升已经成为我国经济的中流砥柱，行业的发展水平能够侧面的反映出综合国力。博览如今互联网行业的现况，电子商务已经悄无声息地成为我们生活的一部分，比起传统的线下货比货购买人们更习惯于网上购物。B端电商自2015年来已经逐渐形成一种新的商业浪潮，伴之而来的伴生产品也有新零售、社区团购等。本文旨在对平急无缝转换的社区团购供应链优化进行系统化研究。首先，通过查阅大量文献，对社区团购是什么？可分为几类？及放下的状况都进行了实际调查，资料分析及整合归档，而后得出在平急无缝转化下影响社区团购供应链的主要原因。为了实现社区团购的平急无缝转换，本文通过案例研究的方法，发现在发生紧急情况时社区团购供应链存在的问题，并且提出优化策略。研究发现：通过以下几个方面优化供应链，如产地仓联盟、整体运营时段优化、优化采购供应商管理、优化分拣仓选址、优化分拣仓布局、优化人员配送问题、做到精准配送等有可能实现社区团购的平急无缝转换。本研究不仅能够更深层次挖掘B端电商中社区团购的理论体系，更能够深层次地拓宽社区团购供应链模式的实际运营思路，以期为诸多社区团购企业提供成熟的理论依据和可靠的实践指导。关键词：社区团购；B2B行业；供应链优化；平急无缝转换IITitleResearchonoptimizationofcommunitygrouppurchasesupplychainbasedonsmoothandrapidandseamlesstransitionAbstractInrecentyears,withtherapiddevelopmentofChina'sInternetindustry,theInternetindustryhasgraduallybecomeanimportantpartofChina'seconomy,andthedevelopmentleveloftheindustryhasgraduallybecomeameasureofthecomprehensivestrengthofacountry.ThroughoutthedevelopmentoftheInternetindustry,e-commerceisgraduallyintegratedintoourdailylife,onlineshoppinghasgraduallybecomePeople'sDailyconsumptionhabits.Since2015,B-ende-commercehasgraduallyformedanewcommercialwave,andtheresultingnewretailandcommunitygroupbuyingaretheproductsderivedfromit.Thispaperaimstoconductasystematicstudyontheoptimizationofthecommunitygroup-buyingsupplychainwithseamlesstransition.Firstofall,byconsultingalargenumberofliterature,theconceptofcommunitygroup-buying,classificationandstatusoftheactualinvestigation,datasorting,analysisandsummary,andthengetthemainfactorsaffectingthecommunitygroup-buyingsupplychainintheseamlesstransformation.Inordertorealizetheseamlesstransitionofcommunitygroup-buying,thispaperfindstheproblemsexistinginthesupplychainofcommunitygroup-buyingintheeventofanemergencythroughthemethodofcasestudy,andputsforwardoptimizationstrategies.Itisfoundthattheseamlesstransformationofgroupbuyinginthecommunitycanbeachievedbyoptimizingthesupplychaininthefollowingaspects,suchasoveralloperationperiodoptimization,procurementsuppliermanagementoptimization,sortingwarehouselocationoptimization,sortingwarehouselayoutoptimization,personneldistributionoptimization,accuratedistributionandsoon.Thisstudynotonlyhelpstoexpandthetheoreticaldepthofcommunitygroup-buyinginB-ende-commerce,butalIIIsofurtherexploresthepracticaloperationideasofcommunitygroup-buyingsupplychainmode,inthehopeofprovidingtheoreticalbasisandpracticalguidanceformanycommunitygroup-buyingenterprises.Keywords:Communitygrouppurchase;B2Bindustry.;Supplychainoptimization;FlatquickseamlessconversionIV目录1.引言..............................................................................................................................................11.1.研究背景及意义................................................................................................................11.1.1.研究背景........................