题目：深圳高尔夫俱乐部经营管理的调查研究中文摘要高尔夫运动具有场地开阔，动作优美的特点，从15世纪的荷兰诞生，距今已经有六百年左右历史了。我国的高尔夫球事业已经有120多年的历史了，由于这项运动并不是传统流传下来的，培训起来的规范和操作技巧都需有借鉴国外的模式，另外，这项运动的费用比较高，在我国并不是一项常见的体育健身项目。因此，我国的相关企业仅仅通过效仿外部的经营模式，作为球场本该有的高尔夫特色的经营模式，这项运动的发展收到管理模式、人才培养、普及教育等多方面的制约。而且，高尔夫行业的客户一般资源比较优质，相关商家对于资源的盲目追求会导致恶意竞争现象的发生，这些都不利于该行业的健康发展。出于对高尔夫球事业的推广以及全民体育的倡导，本文针对目前高尔夫球行业发展的潜力以及受到的阻力进行了分析，希望能帮助国民拓宽物质精神上的休闲方式，获得更好的生活体验。通过对目前我国高尔夫俱乐部行业的观察，同时结合我们对俱乐部行业长久以来的研究，归纳高尔夫经营馆的各个阶段发展情况，及其经营和管理特点，经营、管理模式转变的原因。最后对高尔夫俱乐部行业的发展趋势进行预测，建议采用会员制经营模式的俱乐部要保证排他性和非竞争性的俱乐部属性，保持进入门坎、合理的规模及会籍价值；采用半开放式经营模式的俱乐部要协调会员与非会员利益，明确发展方向；采用开放式经营模式的球场要避免“拥挤”和低质服务。关键词：高尔夫；俱乐部；经营模式；调查研究AbstractGolfhasthecharacteristicsofopenfieldandbeautifulmovement.Ithasahistoryofabout600yearssinceitwasborninHollandinthe15thcentury.China'sgolfindustryhasahistoryofmorethan120years.Becausethissportisnottraditional,thetrainingstandardsandoperationskillsneedtolearnfromforeignmodels.Inaddition,thecostofthissportisrelativelyhigh,anditisnotacommonsportsfitnessprojectinChina.Therefore,China'srelevantenterprisesonlyimitatetheexternalbusinessmodel,asthegolfcourseshouldhavethecharacteristicsofthebusinessmodel,thedevelopmentofthissportisrestrictedbythemanagementmodel,personneltraining,universaleducationandotheraspects.Moreover,thecustomerresourcesofthegolfindustryaregenerallyofhighquality,andtheblindpursuitofresourcesbyrelevantbusinesseswillleadtomaliciouscompetition,whichisnotconducivetothehealthydevelopmentoftheindustry.Forthepromotionofgolfandtheadvocacyofnationalsports,thispaperanalyzesthedevelopmentpotentialandresistanceofthecurrentgolfindustry,hopingtohelpthepeoplebroadenthematerialandspiritualleisurewayandgetabetterlifeexperience.ThroughtheobservationofthegolfclubindustryinChina,andcombinedwithourlong-termresearchonthegolfclubindustry,thispapersummarizesthedevelopmentofeachstageofthegolfbusinesslibrary,itsoperationandmanagementcharacteristics,andthereasonsforthechangeofoperationandmanagementmode.Finally,thepaperforecaststhedevelopmenttrendofgolfclubindustry,andsuggeststhatclubsadoptingmembershipmanagementmodeshouldensureexclusiveandnoncompetitiveClubattributes,andmaintainentrythreshold,reasonablescaleandmembershipvalue;Theclubsadoptingsemiopenmanagementmodeshouldcoordinatetheinterestsofmembersandnonmembers,andmakeclearthedevelopmentdirection;Itisnecessarytoavoid"crowding"andlow-qualityserviceintheopenbusinessmodel.1Keywords:Golf;Theclub;Businessmodel;Investigationandresearch目录摘要及目录························21.前言··························41.1研究背景及意义···················41.2研究对象······················51.3研究方法···················51.3.1文献资料法·····...
