题目：小米科技公司外贸出口存在的问题与对策分析ProblemsandCountermeasuresofXiaomitechnologycompany'sexport摘要改革开放以来，随着国民生活水平不断提高、电子产品种类日益丰富，人们对电子产品的需求量也有了极大的提高，潜在的市场带来巨大的商机。在国内智能手机市场已趋于饱和的情况下，许多国内科技型企业纷纷选择拓展国际市场，进行国际化经营与出口贸易。在经济全球化的大背景下，我国的出口贸易也存在着许多问题与潜在风险。北京小米科技有限公司是我国一家典型的创新型互联网企业，公司于2014年开始开拓海外市场，到2020年年底为止，小米已经在世界100多个国家进行了市场拓展，在很多国外手机销售市场中都局与领先地位。本论文以小米公司为研究对象，针对其在海外市场出口贸易活动进行分析，从国际化战略、国际营销战略、贸易壁垒等方面总结其存在的相关问题，针对具体问题研究相关对策，总结小米公司在出口贸易过程中的经验教训，使企业认识到国际经营的复杂性与风险性，从而能够更好地优化其国际营销模式，攻克核心技术，抓住发展的主动权。关键词：小米公司；手机市场；外贸出口；海外市场IABSTRACTSincethereformandopeningup,withthecontinuousimprovementofpeople'slivingstandardsandtheincreasingvarietyofelectronicproducts,people'sdemandforelectronicproductshasalsogreatlyincreased,andthepotentialmarkethasbroughthugebusinessopportunities.Asthedomesticsmartphonemarkethasbecomesaturated,manydomestictechnology-basedenterpriseshavechosentoexpandtheinternationalmarketandconductinternationalbusinessandexporttrade.Underthebackgroundofeconomicglobalization,therearemanyproblemsandpotentialrisksinChina'sexporttrade.BeijingXiaomiTechnologyCo.,Ltd.isatypicalinnovativeInternetenterpriseinChina.Thecompanybegantoexploreoverseasmarketsin2014.Bytheendof2020,Xiaomihasenteredmorethan100countriesintheworld,andthesalesvolumeofmobilephoneproductshasrankedfirstinmanyoverseasmarkets.ThispapertakesXiaomicompanyastheresearchobject,analyzesitsexporttradeactivitiesinoverseasmarkets,summarizesitsexistingproblemsfromtheaspectsofinternationalizationstrategy,internationalmarketingstrategyandtradebarriers,studiesrelevantcountermeasuresforspecificproblems,andsummarizestheexperienceandlessonsofXiaomicompanyintheprocessofexporttrade,soastomakeenterprisesrealizethecomplexityandriskofinternationaloperation,Thus,itcanbetteroptimizeitsinternationalmarketingmode,conquerthecoretechnologyandseizetheinitiativeofdevelopment.KEYWORDS:Xiaomi;mobilephonemarket;exporttrade;overseasmarketIIIII目录1引言.....................................................32小米公司概述.............................................42.1小米公司外贸基本概况..........................................42.2小米公司的商业模式............................................43小米公司外贸出口发展现状.................................53.1出口业务范围..................................................63.1.1智能手机..................................................63.1.2IoT及生活消费产品........................................63.1.3互联网服务................................................73.2出口行业环境..................................................73.3出口市场分布..................................................83.3.1印度市场..................................................83.3.2东南亚市场................................................93.3.3拉美市场..................................................93.3.4欧洲市场.................................................104小米公司外贸出口存在的问题分析..........................10...
