I小微企业电子商务发展对策摘要当前，小微企业在我国社会主义市场经济中占据着非常重要的地位，同时也是促进我国市场经济发展的一个重要动力。我国小微企业在发展的过程中存在着发展规模小的特点，而且国内的小微企业数量非常多，分散于市场上的各种行业之中，市场存在着高度集群化的特点。小微企业的发展能够一定程度上有利于促进我国国民经济的发展，使得为社会提供更多的就业机会，同时可以有利于促进技术的创新，保证社会的健康稳定发展。电子商务创新发展对于小微企业而言是一个新的发展浪潮，应用电子商务有利于很好的控制小微企业在发展过程中的成本，使公司实现更好的经济效益，同时还能够帮助小微企业提高其市场竞争力，占据更多的市场份额，在激烈的市场竞争中取得优势地位。本文在研究的过程中不断探索小微企业运用电子商务创新的发展模式，也有利于更好的保证小微企业在电子商务领域的稳定发展，同II时促进我国国民经济的发展进步。关键词：小微企业电子商务发展情况对策IIIAbstractAtpresent,smallandmicroenterprisesoccupyaveryimportantpositioninmycountry'ssocialistmarketeconomy,andtheyarealsoanimportantdrivingforceforthedevelopmentofmycountry'smarketeconomy.Intheprocessofdevelopment,smallandmicroenterprisesinmycountryhavethecharacteristicsofsmallscaleofdevelopment,andthenumberofdomesticsmallandmicroenterprisesisverylarge,scatteredamongvariousindustriesinthemarket,andthemarketischaracterizedbyahighdegreeofclustering.Thedevelopmentofsmallandmicroenterprisescanhelppromotethedevelopmentofournationaleconomytoacertainextent,providemoreemploymentopportunitiesforthesociety,andatthesametimecanhelppromotetechnologicalinnovationandensurethehealthyandstabledevelopmentofsociety.Theinnovativedevelopmentofe-commerceisanewwaveofdevelopmentforsmallandmicroenterprises.Theapplicationofe-commerceisconducivetocontrollingthecostofsmallandmicroenterprisesintheIVdevelopmentprocess,sothatthecompanycanachievebettereconomicbenefits,anditcanalsohelpsmallandmicroenterprises.Micro-enterprisesimprovetheirmarketcompetitiveness,occupymoremarketshares,andgainanadvantageouspositioninthefiercemarketcompetition.Intheprocessofresearch,thisarticlecontinuouslyexploresthedevelopmentmodelofsmallandmicroenterprisesusinge-commerceinnovation,whichisalsoconducivetobetterensuringthestabledevelopmentofsmallandmicroenterprisesinthefieldofe-commerce,andatthesametimepromotingthedevelopmentandprogressofmycountry'snationaleconomy.Keywords：E-commerceforsmallandmicrobusinessesThedevelopmentsituationCountermeasuresV目录1绪论......................................................................11.1研究背景............................................................11.2研究意义............................................................11.3研究方法............................................................12相关理论概述..............................................................22.1小微企业.............................................................22.2电子商务.............................................................23西峡YZ电商有限公司的发展现状及自身问题分析................................23.1公司发展现状........................................................23.1.1公司简介......................................................23.1.2公司产品现状..................................................23.1.3价格现状......................................................33.1.4渠道现状......................................................33.1.5促销现状.........................................
