I在线教育平台竞争战略---以掌门教育平台为例[摘要]随着信息时代的不断推移与社会改变,互联网上的科学与信息技术一直在快速飞跃与不断进步,市场经济快速的健康发展下也以致于当今人们的精神生活品质消费水平也在不断地逐步得到极大改善。不仅国家，包括我们许许多多人们越来越重视教育的发展，互联网与教育的结合开启了新兴教学模式，重新构建了学生们学习的过程与体验。本文以掌门一对一在线教育平台为研究对象，对其运行与经营以及竞争张略进行探讨。首先收集了国内外相关资料；其次对掌门教育发展历程进行概括，还包括服务内容与特点；最后，结合综上所得出的结论制定适合掌门的竞争战略规划目标、竞争战略以及竞争战略的保障施。[关键字]在线教育平台；竞争战略；差异化战略IICompetitionStrategyofOnlineEducationPlatform--TakingHandheldEducationPlatformasanExampleAbstrct：Withthechangeofthetimes,Internettechnologyhasbeeninprogress,therapiddevelopmentofmarketeconomy,sothatpeople'sconsumptionlevelisalsoconstantlyimproving.Notonlycountries,butalsomanyofusarepayingmoreandmoreattentiontothedevelopmentofeducation.Thecombinationofnetworkandeducationopensupanewteachingmodeandreconstructsstudents'learningprocessandlearningexperience.Thispapertakestheleader'sone-to-oneonlineeducationplatformastheresearchobject,anddiscussesitsoperation,operationandcompetition.Firstly,therelevantdataathomeandabroadarecollected;Secondly,itsummarizesthedevelopmentprocessofleadereducation,includingtheservicecontentandcharacteristics;Finally,combinedwiththeaboveconclusions,thecompetitionstrategyplanningobjectives,competitionstrategyandguaranteemeasuressuitablefortheleaderareformulated.Keywords：Onlineeducationplatform;Competitivestrategy;DifferentiationstrategyIII目录引言................................................................1一、相关理论综述....................................................2（一）在线教育界定..............................................21.在线教育定义、特点........................................22.在线教育平台及类别.........................................3（二）竞争战略理论基础..........................................41.竞争战略含义...............................................52.战略分析工具...............................................5二、掌门在线教育竞争环境分析.......................................6（一）掌门在线教育概况.........................................61.掌门在线教育教育公司简介..................................62.掌门在线教育主要产品服务...................................73.掌门在线教育市场情况.......................................7（二）掌门在线教育外部环境分析..................................71.一般环境..................................................72.产业竞争环境...............................................9（三）掌门在线教育内部环境分析.................................13IV1.企业资源.................................................132.企业能力.................................................143.企业核心竞争力............................................15三、掌门在线教育竞争战略选择.......................................15（一）掌门在线教育SWOT分析...................................15（二）掌门在线教育竞争战略规划目标............................17（三）掌门在线教育竞争战略选择.................................17（四）掌门在线教育差异化竞争战略实现途径.......................18四、掌门在线教育战略实施保障......................................211.人力资源体系建设.........................................
