摘要浙江是中国茶叶生产和出口大省。多年来无论茶叶出口的规模还是水平，均领先于全国其他省份。但是，自从中美贸易战拉开序幕后，国际形势和全球经济变得瞬息万变，国际竞争愈演愈烈。受其影响，浙江省茶产品出口量也急剧跌落。本文从浙江省茶叶出口具体情况展开探析，进而制定有效的应对措施。第一，本文对研究背景介绍；第二，笔者展开浙江省茶叶出口现状研究工作，从出口结构、出口规模和出口市场等方面切入；第三，在探讨浙江省出口竞争力时把STOW分析法应用其中；第四，根据浙江省茶叶出口凸显的种种不足，对完善措施提出，致力于让浙江省出口摆脱当前困境。关键词：浙江省；茶叶出口；国际贸易AbstractZhejiangisamajorproducerandexporterofteainChina.Overtheyears,boththescaleandlevelofteaexportshavebeenaheadofotherprovincesinthecountry.IHowever,sincethebeginningoftheSino-UStradewar,theinternationalsituationandtheglobaleconomyhavechangedrapidly,andinternationalcompetitionhasintensified.Affectedbythis,theexportvolumeofZhejiangteaproductshasalsofallensharply.ThisarticleanalyzesthespecificsituationofteaexportinZhejiangProvince,andthenformulateseffectivecountermeasures.First,thisarticleintroducestheresearchbackground;second,theauthorstartstheresearchworkonthestatusquoofteaexportsinZhejiangProvince,fromtheperspectivesofexportstructure,exportscaleandexportmarket;third,theSTOWanalysismethodisusedwhendiscussingtheexportcompetitivenessofZhejiangProvinceApplythem;fourth,accordingtothevariousdeficiencieshighlightedinZhejiang’steaexports,itproposesperfectmeasurestomakeZhejiang’sexportsoutofthecurrentpredicament.Keywords:ZhejiangProvince;teaexport;internationaltradeII目录第一章绪论......................................................................................1第一节研究背景和意义...................................................................1一、研究背景..........................................................................1二、研究意义..........................................................................1第二节文献综述.............................................................................1一、国外研究现状.....................................................................1二、国内研究现状...................................................................2第三节研究内容与方法...................................................................3一、研究内容..........................................................................3二、研究方法..........................................................................4第二章浙江茶叶出口现状分析................................................................4第一节出口规模分析......................................................................4第二节出口结构分析......................................................................5第三节出口市场分析......................................................................6一、茶叶主要出口市场...............................................................6二、出口地区向欧美地区逐渐倾斜...............................................7第三章浙江省茶叶出口竞争力的swot分析..............................................8第一节优势...................................................................................8一、地理优势...........................................................................8二、历史人文优势.....................................................................8三、产品多样..........................
