摘要民俗文化旅游是民俗文化和旅游活动的结合，民俗文化是一种重要的旅游资源，作为一种高层次的文化活动，已经成为各国进行旅游资源开发与利用的重点。我国幅员辽阔，民族众多，五十六个民族孕育了丰富多彩的民俗文化，使其成为重要的文化旅游形式，随着旅游产业的商品化，越来越多的民俗文化被包装成产品，因而对民俗文化原真性的追求也应成为我们关注的重点。目前，我国民俗文化旅游中还存在着种种不容忽视的问题，进一步加强对民俗文化旅游资源的开发与利用具有十分重要的意义。本文试从“原真性”角度，以民俗文化旅游为研究对象，以“原真性”理论为切入点，分析当前民俗文化旅游开发与利用中存在的一些问题，提出进一步加强民俗文化旅游开发与利用的对策。关键词：民俗；民俗文化旅游；原真性；开发；利用ABSTRACTFolkculturaltourismisthecombinationoffolktraditionalcultureandtourismactivities.Asanimportanttourismresource,thefolkculturaltourismisahighlevelofculturalactivityandhasbecomethefocusoftheprojectindevelopingandmakinguseoftourismresourcesamongvariouscountries.Chinaisacountrywithavastterritoryandamultitudeofnations,fifty-sixnationsgivebirthtotherichandcolorfulfolkculture,makingitbecomeanimportantformofculturaltourism.Thustheculturalpursuitofauthenticityalsoshouldbeourfocus.Atpresent,inourcountry,therestillexistsmanyproblemsthatcannotbeneglectedinthefolkculturaltourism.So,tofurtherstrengthenthedevelopmentandutilizationthefolkculturaltourismresourcesisofgreatsignificance.Astheauthenticitytheoryhasbeenappliedinthedevelopmentoffolktourismproductindance,alsoforitsbetterapplicationinthefolkculturaltourismprovidesbasis.Thisarticletriesfromthepointoftheauthenticity,accordingtothefolkculturaltourismastheresearchsubject,theauthenticitytheoryasthedevelopmentasthemethods,thenfurtheranalyzestheexistingproblemsinthedevelopmentofthefolkculturaltourismatpresent,andputforwardanewmodeoffolkculturaltourismdevelopment.Keywords:FolkCustom;FolkCulturalTourism;Authenticity;Develop;Utilize目录摘要..................................................ⅠABSTRACT............................................Ⅱ一、绪论2（一）研究背景、目的和意义.............................21.研究背景.............................................2（1）学科研究的趋势..................................2（2）享受旅游体验的需要..............................2（3）大力发展文化产业的要求..........................22.研究目的.............................................23.研究意义.............................................2（二）国内外相关研究综述...............................21.国外研究综述.........................................22.国内研究综述.........................................2（三）研究思路.........................................2二、民俗文化旅游的相关概念与开发模式回顾................2（一）相关概念界定.....................................21.民俗................................................22.民俗文化旅游........................................23.原真性..............................................2（二）民俗文化旅游开发模式回顾.........................21.原生自然模式........................................22.主题公园模式........................................23.民俗节庆模式........................................24.民俗博物馆模式......................................2三、我国民俗文化旅游开发与利用的现状和问题研究..........2（一）我国民俗文化旅游开发与利用的现状.................21.民俗旅游资源丰富....................................22.民俗文化旅游拉动当地经...
