Thefinancialriskandprecautionofrealestateenterprises房地产企业的财务风险与防范Wangyumei,InstituteofManagement,Xi’anUniversityofArchitecture&Technology,Shaanxi,China,Huasheng312@sina.com王玉梅，陕西西安建筑科技大学管理学院，中国，西安，Huasheng312@sina.comLiudandan,InstituteofManagement,Xi’anUniversityofArchitecture&Technology,Shaanxi,ChinaLdd312@126.com.刘丹丹，陕西西安建筑科技大学管理学院，中国，西安，Ldd312@126.com.Abstract:Becauseofthesoaringhousingpricesandtheproblemsofrealestateindustry,statehasalreadyregulatedandcontrolledthisdevelopment,sothatrealestateindustrywillfacemorefinancialrisks.Inordertoleadourrealestateenterprisestoadaptnationalmacroregulationandrestriction,thispaperinvestigatesintofinancialrisksinrealestatebymeansofinductivemethodandfactoranalysisapproach.Discussionsarealsomadeaboutrisksbroughtaboutinassociationwithfinancing,investment,therecoveryofcapitalsandunstablecashflowinpropertyenterprises.Fromastrategicperspective,itprobessystematicallyintocausesforrisksabovementionedfrombothamacroscopicviewandamicroscopicview.Solutionsareproposedtopotentialrisksinroutinebusinessinpropertycompanies,e.g.financinginmultiplexways,strengtheningtherecoveryofallreceivables,performingscientificandfeasibleanalysisofinvestmentprojects,ensuringtheintegrityofcapitalchainandsoon.Troughanalysisofthisessay,onlyanalyzinganddividingthefinancialrisksscientifically,canfindmeasuresaccordingtospecificcasetoreducethefinancialrisk.Keywords:realestate;financialrisk;Measure摘要：由于房价上涨和房地产业的问题，国家已经对该发展进行了管制和调控，在这样的背景下，房地产行业将面临更多的金融风险。为了引导我国房地产企业适应国家宏观调控和限制，本文运用归纳法和因子分析法对房地产业的金融风险进行了调查。还讨论了与融资，投资，资金回收和房地产企业现金流不稳定有关的风险。从战略角度出发，从宏观和微观两个层面系统探讨上述风险的成因，针对房地产公司日常业务中的潜在风险提出解决方案，例如多渠道融资，加强所有应收款的回收，对投资项目进行科学可行的分析，确保资金链的完整性等。通过对本文的分析发现，只有科学地分析和划分财务风险，才能根据具体案例找出应对措施，降低财务风险。I.INTRODUCTIONWiththerapiddevelopmentofChina'seconomyandupbeatofpeople'smateriallife,thedemandforrealestatepresentsthetendencyofexpansion,whichresultsintheoverallexpansionoftherealestatescalesandtheimprovementofassetsenvironment.ButinthefaceofaseriesofcontrolpolicyofrealestateinChina,itismorepossiblethatthefinancialrisksoccurintherealestateenterprises.Thefinancialriskmanagementtowardstherealestateenterprisesshouldbeaimedtoanalyzeandsummarizethecauseofinternalfinancialrisksoftherealestateindustry.andatthesametimetothefinancialriskidentificationandmeasurementshouldbetaken,andtheappropriateandoperablecontrolstrategyshouldbetakentoavoidfinancialrisk,inordertomaketheenterprisesstayawayfromthelossesandfinallytoreachtheaimofeffectivecontrolofthefinancialriskinrealestateenterprises.I.绪论随着中国经济的快速发展和人们物质生活的提高，房地产的需求呈现出扩张的趋势，在这样的背景下，房地产企业的规模迎来了全面扩张，资产环境也不断改善。但面对中国房地产的一系列调控政策，房地产企业出现金融风险的可能性较大。针对房地产企业的金融风险管理应该旨在分析和总结房地产业内部金融风险的成因。同时要采取财务风险识别和计量，并采取适当可操作的控制策略避免财务风险，以使企业远离亏损，最终达到有效的目标控制房地产企业的财务风险II.CHARACTERIZATIONOFCURRENTREALESTATEENTERPRISEFINANCIA...
