福康牌牛初乳市场细分和市场定位分析VIP免费

1福康牌牛初乳市场细分和市场定位分析摘要随着公民消费水平的进步和消费观念的转变，大家不再只是满意于日常生活的需要，而是更重视品牌化的商品和服务。牛初乳公司的营销，实质上即是品牌的营销。不断满意顾客的需要，提升品牌营销策略，树立品牌忠实是公司生计和开展的关键所在。作为一家高速成长的民营公司，在剧烈的商场同业竞争中，怎样更好的提升其品牌营销策略，是公司发展的首要前提。市场细分和市场定位的提高有利于公司赢得安稳的赢利，有利于品牌的延伸和扩大，进而使公司赢得更大的商场，更进一步的提升品牌影响力。本文主要以福康牌牛初乳为例，分析了其市场定位中存在的问题，并提出了合理的解决对策，希望能对福康牌牛初乳的市场营销带来一定的帮助。关键词：福康牌牛初乳；市场定位；市场分析；营销2合肥师范学院XXXX届本科生毕业论文（设计）AbstractWiththetransitionofconsumptionlevelandconsumptionconceptofthecitizens,weneednotonlysatisfiedwiththedailylife,butalsopayattentiontothebrandofgoodsandservices.Healthcareproductsmarketing,brandmarketingisessentially.Weneedtoimprovecustomersatisfaction,brandmarketingstrategy,brandloyaltyisthekeytocorporatesurvivalanddevelopment.Asafastgrowingprivatecompanies,inthefiercemarketcompetition,howtoimproveitsbrandmarketingstrategy,isaprerequisiteforthedevelopmentofthecompany.Marketsegmentationandmarketpositioningisconducivetotheimprovementofthecompanytowinstableprofit,isconducivetobrandextensionandexpansion,andthusmakethecompanytowinmoremarket,furtherenhancethebrandinfluence.Inthispaper,cardofbovinecolostrumasanexample,analyzestheexistingproblemsinthemarketpositioning,andputforwardreasonablemeasures,inhopesofFukangbrandofbovinecolostrummarketingcanbringsomehelp.Keywords:Fukangbrandofbovinecolostrum；marketorientation；marketanalysis；marketing目录摘要............................................1Abstract..........................................2一、福康牌牛初乳市场环境分析......................4（一）牛初乳的市场状况.................................4（二）当前的市场环境分析...............................53合肥师范学院XXXX届本科生毕业论文（设计）（三）福康牌牛初乳面对的机会和威胁.....................5二、福康牌牛初乳市场细分..........................6（一）按照消费者心理变量细分市场.......................6（二）按照行为变量细分市场............................7（三）按照消费者心理变量细分市场.......................8三、福康牌牛初乳市场定位..........................8（一）福康牌牛初乳属性定位.............................9（二）使用者定位.......................................9（三）产品差异定位....................................11四、福康牌牛初乳市场细分与市场定位存在的问题.....11（一）缺乏品牌意识....................................11（二）市场定位没有特色................................11（三）产品核心价值模糊................................13（四）缺乏规范化管理..................................13五、解决福康牌牛初乳市场细分与定位的对策建议.....14（一）产品定位........................................14（二）服务定位........................................14（三）形象定位........................................14（四）人员定位........................................15总结.............................................15参考文献.........................................16致谢..........................................174合肥师范学院XXXX届本科生毕业论文（设计）经过20多年的努力发展，我国乳制品行业己经成为一个具有巨大市场潜力的绿色朝阳产业。随着经济社会的发展和人们生活水平的改善，人们对乳...