第四届“挑战杯”河南科技大学大学生创业计划竞赛参赛作品河南凯瑞高压电器有限公司创业计划书参赛单位：河南科技大学材料学院技术指导：张彦敏指导老师：张彦敏目录一、执行总结......................................................................................41.1公司简介.........................................................................................41.2项目背景.........................................................................................41.3市场.................................................................................................41.4投资与财务.....................................................................................51.5组织与人力资源.............................................................................6二、公司简介.......................................................................................72.1公司概况.........................................................................................72.2企业文化.........................................................................................72.3公司股本规模结构.........................................................................82.4SWOT分析.....................................................................................82.5公司发展战略.................................................................................9三、管理体系3.1公司性质3.2组织形式3.3优秀的团队3.4激励机制3.5生产管理2.6公司管理层...................................................................................10四项目背景.......................................................................................134.1产业背景.......................................................................................134.2产品概述.......................................................................................144.3产品优势及前景：......................................................................204.4研发团队五、市场机会.....................................................................................215.1政策背景.......................................................................................215.2市场特征.......................................................................................225.3竞争分析.......................................................................................235.4消费者分析...................................................................................245.5市场需求分析...............................................................................24六、市场策略.....................................................................................256.1目标市场.......................................................................................256.2产品...............................................................................................266.3价格...............................................................................................276.4销售渠道.......................................................................................286.5市场开发.......................................................................................286.6促销策略.......................................................................................30七、财务分析.....................................................................................357.1经济效益分析........
