公共艺术空间与品牌视觉形象的关系目录摘要..................................................................................................................................................1Abstract.............................................................................................................................................2序言..................................................................................................................................................3相关的概念的界定..........................................................................................................................4公共艺术空间的概念..............................................................................................................4品牌视觉形象的概念..............................................................................................................5二.公共艺术空间与品牌视觉形象的关系...................................................................................5(一)公共艺术空间是品牌视觉形象设计的载体...............................................................6(二)品牌视觉形象设计对公共艺术空间的重要意义.......................................................61.提升城市价值..............................................................................................................62.城市文化的象征与符合...............................................................................................6三.公共艺术空间品牌视觉形象的塑造.......................................................................................71.强调地域特色......................................................................................................................7(二)凸显可再生和循环理念...............................................................................................8结语................................................................................................................................................11参考文献........................................................................................................................................12致谢............................................................................................................................................131摘要随着时代的进步,中国城市发展迅速。人们的生活方式和城市面貌,也在不断变化,人们生活在城市不仅需要物质文明、精神文明,更需要一个丰富的情感世界。城市公共艺术不仅可以表现城市的文化个性,而且可以满足城市居民的审美和精神需求。所以公共艺术设计的发展是非常重要的。本文试图通过研究公共艺术空间与品牌视觉形象的关系,试图为公共艺术空间的设计提供一些建议。关键词:公共艺术空间;品牌视觉形象;关系1AbstractWiththeprogressofTheTimes,Chinesecitieshavedevelopedrapidly.People’slifestyleandurbanappearancearealsochanging.Peoplelivingincitiesneednotonlymaterialcivilization,spiritualcivilization,butalsoarichemotionalworld.Urbanpublicartcannotonlyexpresstheculturalcharacterofthecity,butalsosatisfytheaestheticandspiritualneedsoftheurbanresidents.Sothedevelopmentofpublicartdesignisveryimportant.Thispaperattemptstoprovidesomesuggestionsforthedesignofpublicartspacebystudyingtherelationshipbetweenpublicartspaceandbrandvisualimage.Keywords:publicartspace;brandvisualimage;relationship2序言公共艺术空间精神不仅是塑造一座城市的文化景观,更在于表现城市的精神文明和风土...