促销员导购实战指导手册目录前言第一篇优秀促销员应掌握的知识..........................................9第一章职责定位及销售技巧..........................................................................................................................9第一节角色定位..................................................................................................................................9一、企业的代表者......................................................................................................................9二、信息的传播者......................................................................................................................9三、消费者的顾问......................................................................................................................9四、服务大使..............................................................................................................................9五、沟通的桥梁..........................................................................................................................9第二节工作职责..................................................................................................................................9一、产品陈列..............................................................................................................................9二、品牌宣传..............................................................................................................................9三、产品销售............................................................................................................................10四、填写报表............................................................................................................................10第三节销售技巧................................................................................................................................10一、主动接近顾客....................................................................................................................10二、积极分析顾客....................................................................................................................10三、找准顾客需求....................................................................................................................11四、精通产品的卖点................................................................................................................11五、抓住现场机会....................................................................................................................11六、专业服务礼仪....................................................................................................................11第二章产品知识及销售话术........................................................................................................................12白奶篇...........................................................12纯牛奶........................................................................................................................................................12功能奶........................................................................................................................................................13新养道...................................................................
