市场调研结课报告题目：荆州大学生手机消费情况市场调研报告分析小组成员：班级:市场营销61101指导老师：董绮报告日期：2013/6/5目录一．调研的背景............................................................................................................3二．调研的目标及内容................................................................................................4三．调研对象................................................................................................................4四．调研的时间............................................................................................................4五．调研的地点............................................................................................................4六．调研的方法............................................................................................................4（一）调研设计...................................................................................................4（二）资料收集的方法.......................................................................................5（三）抽样方式...................................................................................................5七．调查经费的预算....................................................................................................5八．人员安排及进度流程............................................................................................5九．调查数据统计分析................................................................................................6（一）数据描述.....................................................................................................71.频数分析...................................................................................................72.交叉列表分析......................................................................................13（二）相关分析...................................................................................................17（三）回归分析...................................................................................................181、消费者的月消费水平与月生活费的回归分析.................................182、消费者的月消费水平与手机价格的回归分析.................................19（四）因子分析...................................................................................................20（五）聚类分析...................................................................................................23十.结论........................................................................................................................25十一.营销启示与建议................................................................................................27（一）产品策略...................................................................................................27（二）价格策略...................................................................................................27（三）渠道策略...................................................................................................27（四）促销策略...................................................................................................28（五）品牌方面...................................................................................................291.用产品品质树立知名度和...
