目录第一章前言....................................................................................................................................1（一）创意背景.......................................................................................................................1（二）市场调查结论...............................................................................................................21.问卷的编制....................................................................................................................22.数据收集.......................................................................................................................33.样本的描述性统计........................................................................................................44.问卷的信度检验............................................................................................................95.因子分析.......................................................................................................................96.因子命名......................................................................................................................137.问卷结论......................................................................................................................13第二章公司概况..........................................................................................................................15（一）公司简介.....................................................................................................................15（二）公司文化.....................................................................................................................15（三）公司运营模式.............................................................................................................16（四）公司战略.....................................................................................................................16第三章营销环境分析...................................................................................................................18第四章营销策略..........................................................................................................................20（一）STP战略.....................................................................................................................201.市场细分......................................................................................................................202.目标市场选择..............................................................................................................203.市场定位......................................................................................................................20（二）产品策略.....................................................................................................................211.品牌.............................................................................................................................212.产品介绍......................................................................................................................213.品质保证......................................................................................................................22（三）价格策略............................
