服饰类商品陈列手册目录第1章陈列概论.........................................................................................................21.1美化陈列的目的..................................................................................................31.2陈列的基本原则..................................................................................................41.3陈列的基本形态..................................................................................................41.4陈列的基本要素..................................................................................................4第2章陈列的表现方法.............................................................................................72.1展示陈列的表现方法..........................................................................................72.2强调陈列的表现方法..........................................................................................82.3陈列把握的要件..................................................................................................8第3章陈列的技巧...................................................................................................123.1陈列的基本要求................................................................................................103.2陈列的基本技巧................................................................................................123.3商品陈列的表现技巧........................................................................................143.4商品陈列展示的注意事项................................................................................163.5墙面陈列技巧的运用........................................................................................163.6橱柜陈列技巧的运用........................................................................................173.7特价台陈列效果的表现....................................................................................173.8商品陈列幅度的活用........................................................................................18第4章陈列基本训练...............................................................................................234.1顾客商店购买五步曲........................................................................................184.2陈列之基本型介绍............................................................................................194.3色彩与商品展示................................................................................................234.4色彩运用方法....................................................................................................234.5色彩管理............................................................................................................284.6吊杆的运用........................................................................................................314.7商品陈列的量....................................................................................................334.8商品橱、方格橱内的陈列................................................................................334.9有效果的挂衣架挂衣方式................................................................................36第5章装饰的特色重点...........................................................................................515.1三角型构成...
