金帝理货员/促销员培训手册目录一、零售店形态简介及购物行为分析...................................................................................................2二、零售店的基本运作介绍...................................................................................................................4三、糖果类商品知识...............................................................................................................................7四、理货员培训专题.............................................................................................................................121、理货员工作职责.....................................................................................................................122、理货员工作流程.....................................................................................................................143、店内生动化陈列.....................................................................................................................161)生动化基本原则.....................................................................................................................162)生动化要素.............................................................................................................................173)日常陈列维护.........................................................................................................................224、理货员工作报告.....................................................................................................................235、理货员管理流程.....................................................................................................................251)理货员巡点检查流程及标准.................................................................................................252)理货员检查用表.....................................................................................................................25五、促销员培训专题.............................................................................................................................261、促销员工作职责.....................................................................................................................262、促销员工作流程.....................................................................................................................283、店内促销项目管理流程.........................................................................................................301)店内促销项目概述.................................................................................................................302)店内促销项目执行标准.........................................................................................................313)店内促销项目执行流程.........................................................................................................324、店内销售技巧.........................................................................................................................341)招呼顾客.................................................................................................................................342)了解需求.................................................................................................................................363)推荐产品.................