某机电设备工程公司商城专卖店营销策划书VIP免费

湖南省炳胜机电设备工程有限公司天猫商城ABB专卖店基本介绍湖南省炳胜机电设备工程有限公司2014年1月目录1.炳胜年热销面板产品销售额.............................................................-3-1.1.2011年度销售情况（热销产品）..........................................-3-1.2.2012年度销售情况（热销产品）..........................................-3-1.3.2013年度销售情况（热销产品）..........................................-4-2.2014年天猫商城计划.......................................................................-4-2.1.产品市场分析..........................................................................-4-2.2.实体店设立..............................................................................-5-3.人员安排（开店初期）....................................................................-6-3.1人力规划：人员分工表（摄影文编美工客服）.............-6-3.2企划部门开业协助指引...........................................................-7-4.运营推广计划..................................................................................-7-第一步：营业策划..........................................................................-7-第二步：推广（持续进行）........................................................-8-第三步：营销方式整合................................................................-8-第四步：蜕变阶段........................................................................-9-5.推广方式..........................................................................................-9-5.1.站内推广................................................................................-9-5.1.2淘宝客推广..................................................................-11-5.1.3钻石展位推广..............................................................-12-5.1.4阿里巴巴诚信通商城..................................................-13-5.2站外推广方式.........................................................................-15-2.2.2免费推广方式..............................................................-18-6.发展计划（简稿）........................................................................-23-6.12014年计划（附PPT）........................................................-23-6.1.1成本输出....................................................................-24-6.1.2营业额预算................................................................-24-6.22015年计划...........................................................................-24-6.2.1成本输出....................................................................-25-6.2.2收入预算....................................................................-25-6.32016年计划...........................................................................-25-6.3.1成本输出....................................................................-26-6.2.2收入预算....................................................................-26-7.备注..................................................................................................-27-1.炳胜年热销面板产品销售额1.1.2011年度销售情况（热销产品）序号产品名称产品型号总销售额（元）1一开单控由艺AU10153-WW白色83212一开双控德逸AE135白色125973两开双控德逸AE106白色9144416A三孔德逸AE206白色71405五孔插座德逸AE205白色629486五孔带开关德韵直边AL225白色40527电视插座普通电视插座AL301-S145298电脑插座银色AL331-S206989地插五孔地插AS525-S862110...