设计单位：逗你玩项目组通讯地址：南京交通职业技术学院电话：15051836240E-maiI：mzltdcq@163.com报告提交日期：2011年5月6日目录一、逗你玩开发策略及经营定位...................................................................................................3(一)店铺背景介绍..................................................................................................................3（二）标志及开发组织结构...................................................................................................3（三）店铺选址......................................................................................................................4（四）开发策略选择..............................................................................................................4（五）经营定位......................................................................................................................5二、逗你玩商圈调查报告..............................................................................................................5（一）调查目的......................................................................................................................5（二）确定商圈范围..............................................................................................................51．主要商圈............................................................................................................................52．次要商圈............................................................................................................................63．边缘商圈............................................................................................................................6（三）商圈人流量..................................................................................................................6（四）商圈分析的内容与步骤...............................................................................................61．人口规模及特征................................................................................................................62.经济情况..............................................................................................................................63.商店区位的可获得性...........................................................................................................64.竞争情况..............................................................................................................................6（五）调查报告结果..............................................................................................................7三、店铺选址报告..........................................................................................................................8（一）店铺选址具体位置及周围地理位置表达...................................................................9（二）店铺开业后预计能辐射的商圈范围...........................................................................91．主要商圈............................................................................................................................92．次要商圈............................................................................................................................93．边缘商圈..........................................................................
