小组成员：公维亮09104222刘洋09104123汪建军09104226杨德志09104228钱海明09104225指导教师：刘冉黑火公司黑火（BlackFire）产品澳大利亚推广策划目录前言..................................................................................................................................4第一章、企业形象分析...................................................................................................4一、公司简介..........................................................................................................4二、我们的理念.......................................................................................................4三、我们的团队.......................................................................................................4四、我们的荣誉.......................................................................................................4五、公司前景..........................................................................................................5第二章、澳大利亚宏观环境分析...................................................................................5一、地理环境..........................................................................................................5二、社会文化环境...................................................................................................6三、经济金融环境...................................................................................................8四、政治法律环境.................................................................................................11第三章、关税................................................................................................................13一、澳大利亚关税制度.........................................................................................13二、出口关税注意事项.........................................................................................14三、澳大利亚关税政策对中国的影响.................................................................17第四章、澳大利亚功能性饮料行业概况.................................................................18一、功能性饮料综述.............................................................................................18二、行业现状........................................................................................................19三、黑火公司SWOT分析.....................................................................................23第五章、价格策略........................................................................................................25一、功能性饮料产品价格机制形成及特征.........................................................25二、功能性饮料产品定价研究.............................................................................25第六章、产品分析........................................................................................................27一.产品分析...........................................................................................................27二、概念饮料........................................................................................................28三、产品定价........................................................................................................29第七章、竞争对手分析.............................................................
