·目录一、宏观运行背景....................................................................................................-1-1.1政策法规......................................................................................................-1-1.2规划建设......................................................................................................-3-1.3热点动态......................................................................................................-4-二、土地市场...........................................................................................................-4-2.1土地供应......................................................................................................-5-2.2土地成交......................................................................................................-6-三、商品房市场........................................................................................................-7-3.1本月市场销售特征.......................................................................................-7-3.2各物业销售情况.........................................................................................-11-3.2.1全市商业成交情况...........................................................................-11-3.1.2全市办公成交走势...........................................................................-12-3.1.3全市12月别墅成交均价走势图.......................................................-12-3.1.4全市购买人群来源情况....................................................................-13-4.1城东区.......................................................................................................-13-4.2城西区.......................................................................................................-15-4.3城南区.......................................................................................................-16-4.4城北区.......................................................................................................-19-4.5高新区.......................................................................................................-21-4.6城内区.......................................................................................................-23-五、本月产品分析..................................................................................................-24-5.1案例PK——浐灞一号PK荣德棕榈阳光.....................................................-24-5．2项目对比.................................................................................................-25-地理位置对比..................................................................................................-25-园林景观对比..................................................................................................-25-户型设计对比..................................................................................................-27-六、本月营销活动..................................................................................................-29-七、广告监测.........................................................................................................-30-1、广告发布详情..............................................................................................-30-2、广告发布量走势...........................................
