目录第一章总则···········································(2)一、企业简介············································(3)二、企业文化············································(4)三、企业标志含义··········································(5)第二章导购人员基本职责····································(6-10)一、导购的定义···········································(6)二、为什么需要导购·······································(6)三、导购人员工作职责····································(7-10)四、导购人员必备能力······································(10)第三章、导购人员服务规范·····································(11-19)一、个人素质与理念········································(11-12)二、导购员行为准则········································(12-13)三、导购服务的5S原则·····································(13)四、工作礼仪···········································(13)五、形象规范···········································(13-1