诺基亚产品市场的调查指导老师：宋洪秋专业：市场营销学生姓名：王云霞论文成绩：完成日期：2011年4月日摘要此次调查问卷是要了解诺基亚公司在市场上的各方面指标，以及知道其在以后的发展道路上的做法，提出实质性的建议。1.了解了现在手机市场的情况，从而明白了诺基亚手机在手机市场的地位。2.了解了消费者购买手机的基本渠道以及方式、地点。3.了解了消费者选择手机的重点，给下一步公司制造新型手机分类指明了道路。并通过对案例的详细分析与计算，掌握了如何对实际的问题用计算机来计算解决，也掌握了很多excel的做法，还明白了许多在此次课设体会到的道理。关键词：诺基亚；市场；消费者；目录摘要·······································································································I前言·····································································································II1统计调查方案·······················································································11.1调查目的和任务·············································································11.2意义····························································································11.3调查对象和调查单位与报告单位························································21.4调查提纲······················································································22统计分析报告·······················································································22.1调查概况······················································································22.2问题（或状况）分析·······································································32.3结论（或建议）·············································································43案例分析·····························································································53.1直方图方法的案例分析····································································63.2散点图和线性相关、回归方程方法的案例分析······································7结论······································································································9参考文献····································...
