目录第一篇：基础篇..............................................................................................................................31.1销售基本概念...........................................................................................................31.1.1销售的定义.......................................................................................................31.1.2销售的模式.......................................................................................................41.1.3销售的种类.......................................................................................................41.2素质要求..................................................................................................................51.2.1品质..................................................................................................................51.2.2精神..................................................................................................................51.2.3举止..................................................................................................................51.2.4能力..................................................................................................................51.3专业销售技巧（ProfessionalSellingSkills）.........................................................61.3.1电话技巧...........................................................................................................61.3.2拜访技巧...........................................................................................................81.3.3开场白技巧.....................................................................................................101.3.4提问技巧.........................................................................................................121.3.5方案介绍技巧.................................................................................................141.3.6促进成交技巧.................................................................................................151.3.7异议处理技巧.................................................................................................172专业篇....................................................................................................................................202.1小型管理软件整体销售核心步骤及关键活动.....................................................202.1.1客户挖掘.........................................................................................................212.1.2达成意向.........................................................................................................262.1.3实现销售.........................................................................................................293三种应用模式........................................................................................................................323.1店面销售模式.........................................................................................................333.1.1店面销售模式流程.........................................................................................333.1.2客户邀请.........................................................................................................353.1.3活动呈现.........................................................
