孝行天下老年服务公司创业计划书铜陵学院“日新”创业团队项目负责人：卜庆小组成员：刘艾朱攀方涛李孝东张文元指导教师：刘珺目录第一章执行总结................................................................................................3一、公司介绍..........................................................................................................................3二、服务介绍..........................................................................................................................3三、形势分析..........................................................................................................................4四、营销策略..........................................................................................................................4五、财务分析..........................................................................................................................5六、风险分析和管理...............................................................................................................5第二章公司描述................................................................................................6一、公司介绍..........................................................................................................................6二、目标市场..........................................................................................................................6三、服务内容..........................................................................................................................8四、可行性分析.......................................................................................................................8五、公司SWOT分析..............................................................................................................9第三章市场评估..............................................................................................11一、形势评估.........................................................................................................................11二、消费者评估.....................................................................................................................13三、资料数据评估.................................................................................................................14四、竞争优势评估.................................................................................................................14五、铜陵市现有行业评估.....................................................................................................15六、相关政策评估.................................................................................................................17第四章服务打造..............................................................................................19一、托老护理中心.................................................................................................................20二、休闲保健中心.................................................................................................................21三、老年咨询再就业中心.....................................................................................................23四、老年特色旅游中心.........................................................................................................
