盛唐农产品销售公司项目策划书项目名称：盛唐农产品销售项目负责人：潘文俊项目团队:王志强、刘陈峰、史进目录1公司简介....................................................................................................................11.1公司宗旨.........................................................................................................11.2公司理念..........................................................................................................11.3公司责任..........................................................................................................12项目背景....................................................................................................................22.1宏观背景..........................................................................................................23经营业务及范围........................................................................................................33.1产品及服务介绍...............................................................................................33.2优质产品方面...................................................................................................43.3专业服务方面...................................................................................................54公司战略....................................................................................................................64.1公司发展总览..................................................................................................64.2整体经营目标...................................................................................................64.3农产品销售模式..............................................................................................65营销战略....................................................................................................................95.1网络营销...........................................................................................................95.2体验营销.........................................................................................................115.3体验式微营销.................................................................................................115.4整合营销.........................................................................................................115.5绿色营销.........................................................................................................125.6个性营销.........................................................................................................125.7甩手式营销.....................................................................................................125.8沟通市场........................................................................................................125.9产品采购的标准化.........................................................................................126经营管理的标准化...................................................................................................137人力资源使用计划...................................................................................................137.1组织与人力资源.............................................................................................168管理体系..............................................
