营销策划课程作业学院：经济管理专业班级：市场0802姓名：邱叶学号：310810070208指导老师：王春娅“双汇”市场调研方案..................................................................................................3一.调研方案：........................................................................................................3“双汇”问卷调查...................................................................................................4调研报告........................................................................................................................7摘要.........................................................................................................................7一．引言.................................................................................................................71.1调研背景....................................................................................................81.2调研人员....................................................................................................8二．分析与结果.....................................................................................................82.1背景原因....................................................................................................82.2问卷结果分析............................................................................................9三．结论及建议...................................................................................................11四．调研方法.......................................................................................................11五．局限性...........................................................................................................11六．附录（调查问卷）.......................................................................................12双汇营销诊断书..........................................................................................................14一．双汇营销现状与问题.............................................................................141.1企业背景及市场现状..............................................................................141.2企业发展中存在的安全问题..................................................................15二．原因分析.......................................................................................................15三．完善措施.......................................................................................................16重塑双汇品牌形象......................................................................................................17一．纲要...............................................................................................................171.1背景..........................................................................................................171.2策划内容..................................................................................................171.3策划人员..................................................................................................18二．市场选择与定位...........................................................................................182.1市场定位..................................................................................................182.2市场选择...........................
