《物流运作与管理》课程设计西安人人乐超市生鲜品冷链物流的研究与优化2012-2013学年第2学期目录前言..................................................................................................................................................3第一章方案设计思路概述............................................................................................................5第二章国内外连锁超市生鲜品冷链物流的现状.........................................................................62.1国内连锁超市生鲜品冷链物流的现状概述.............................................................................62.2国内连锁超市生鲜品冷链物流的普遍问题及分析.................................................................62.3国内外生鲜品冷链物流体系比较与借鉴.................................................................................72.3.1冷链物流基础设施的对比..............................................................................................72.3.2信息化建设的对比..........................................................................................................72.3.3物流技术对比..................................................................................................................82.3.4法令法规对比..................................................................................................................8第三章人人乐生鲜产品流通损耗控制.........................................................................................93.1生鲜产品流通损耗的主要方面.................................................................................................93.1.1生鲜产品自然损耗..........................................................................................................93.1.2人为损耗.........................................................................................................................93.2超市生鲜产品流通损耗原因分析.............................................................................................93.2.1生鲜产品流通环节繁多..................................................................................................93.2.2流通环节的各项操作现代化程度不高........................................................................103.2.3人人乐对生鲜产品流通环节的损耗控制不力............................................................103.2.4生鲜加工配送中心建设滞后........................................................................................113.3减少人人乐生鲜产品流通损耗的途径...................................................................................113.3.1积极探索生鲜直采的流通模式....................................................................................113.3.2加强生鲜产品贮运过程中的冷链建设........................................................................123.3.3规范生鲜产品流通环节的操作流程及标准................................................................123.3.4积极探索生鲜产品深加工的途径................................................................................12第四章人人乐生鲜经营物流与供应链优化研究.....................................................................144.1生鲜冷链物流的优化...............................................................................................................144.1.1生鲜冷链物流的优化途径................................................