第1页共9页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共9页喷墨照片打印机:简析:1、由于厂商,媒体的积极合作与宣传,FY’02—FY’03中国喷墨照片打印机市场总体大幅度上升;2、FY’03,东北市场占总体市场的17.42%;3、FY’03,东北市场各品牌份额变化为:HP、EPSON和CANON份额仍然占有绝对优势,其他的品牌比较稳定;表1FY’02—FY’03中国喷墨照片打印机市场销量情况年度FY’02FY’03销量(万台)1.983.43同比增长率(%)73.23%数据来源:CCID2004,03表2FY’02—FY’03中国喷墨照片打印机市场销售额情况年度FY’02FY’03销售额(亿元)0.370.56同比增长率(%)51.09%数据来源:CCID2004,03第2页共9页第1页共9页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共9页表3FY’03中国喷墨照片打印机东北市场各品牌销量(单位:台)情况Q22003ShareQ32003ShareQ42003ShareQ12004ShareFY'03TotalShareEPSON26938.64%39638.47%50939.01%68939.01%186338.82%CANON12317.59%17817.28%22917.52%30917.52%83917.48%HP15622.32%23322.64%34526.42%46726.42%120125.03%LENOVO5507.83%787.56%826.32%11206.32%3276.81%LEXMARK497.04%727.01%846.44%1146.44%3196.65%Others466.58%727.04%564.28%764.28%2505.21总计697100%1028100%1304100%1765100%4799100%数据来源:CCID2004,03图1FY’03中国喷墨照片打印机东北市场各品牌销量情况数据来源:CCID2004,0339%17%25%7%7%5%EPSONCANONHPLENOVOLEXMARKOthers第3页共9页第2页共9页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共9页表4FY’03中国喷墨照片打印机东北市场各品牌销售额(单位:万元)情况Q22003ShareQ32003ShareQ42003ShareQ12004ShareFY'03TotalShareEPSON45.3237.24%63.1836.68%81.5237.76%103.8737.97%293.8937.52CANON21.4317.61%29.5917.18%36.3216.82%47.6217.41%134.9617.23HP29.3224.09%42.8124.85%62.0428.74%76.2827.88%210.4526.86LENOVO8.867.28%12.267.12%12.755.90%16.265.94%50.136.40LEXMARK8.927.33%12.467.23%14.276.61%17.926.55%53.576.84Others7.856.45%11.956.94%8.984.16%11.614.24%40.395.16总计121.70100%172.24100%215.87100%273.54100%783.39100%数据来源:CCID2004,03图2FY’03中国喷墨照片打印机东北市场各品牌销售额情况数据来源:CCID2004,0338%17%27%6%7%5%EPSONCANONHPLENOVOLEXMARKOthers第4页共9页第3页共9页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第4页共9页表5中国喷墨照片打印机东北市场——黑龙江各品牌销量比例对比Q22003Q32003Q42003Q12004FY'03TotalCANON17.21%17.11%17.82%17.21%17.35%EPSON38.21%38.01%39.21%38.00%38.36%HP22.99%23.32%25.53%24.67%24.36%LENOVO7.98%7.65%6.11%7.10%7.08%LEXMARK7.11%7.09%6.39%6.13%6.55%OTHERS6.50%6.82%4.94%6.89%6.29%100%100%100%100%100%100%数据来源:CCID2004,03图3FY’03中国喷墨照片打印机东北市场——黑龙江各品牌销量比例对比图表数据来源:CCID2004,0317.35%38.36%24.36%7.08%6.55%6.29%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1第5页共9页第4页共9页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第5页共9页表6中国喷墨照片打印机东北市场——吉林各品牌销量比例对比Q22003Q32003Q42003Q12004FY'03TotalCANON16.89%16.36%17.03%16.89%16.82%EPSON38.10%38.11%38.56%39.21%38.64%HP21.89%22.16%26.78%25.67%24.71%LENOVO7.91%7.65%6.21%6.21%6.75%LEXMARK6.99%6.89%6.32%6.54%6.62%OTHERS8.22%8.83%5.10%5.48%6.46%100%100%100%100%100%100%数据来源:CCID2004,03图4FY’03中国喷墨照片打印机东北市场——吉林各品牌销量比例对比图表16.89%38.10%21.89%7.91%6.99%8.22%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1第6页共9页第5页共9页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码...